User:Trevj/Acorn Computers

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Corporate affairs

The company's hardware and software development was wholly^{[citation needed]} undertaken in-house, while third party software was written by its Registered Developers. It did not license its hardware designs, although such a business model was called for by some^{[according to whom?]}. Acorn occasionally rebadged others' peripherals, such as printers and monitors.

It communicated with its Registered Developers in person through centralised meetings and in writing via developers' newsletters.

Offices

The company's established headquarters in

were retained, with various offices in the city being used as the company evolved. Overseas operations were also established in mainland Europe, the United States and New Zealand. These operations were subsequently closed in order to reduce costs.

In 1983 Acorn Computers Corporation was established in Woburn, Massachusetts. It worked with (N. R.?) Kleinfield (Computers?) to "start an aggressive marketing campaign touting its computer as the one that American school systems ought to buy."^[1][2][3][4] By October 1983, the US operation reported that American schools had placed orders with it totalling $21 million.^[5]

Logos

Advertising

TV Commercials

Printed media

Trade fairs

Name	Date	Venue	Notable features
BETT '95			Acorn theme "The Whole School"[6]

Show organisation

Acorn shows

Name	Date	Venue	Notable features
Acorn World 1995	October 27-29[7]	Wembley Exhibition Centre

Slogans

An early slogan was "The choice of experience".^{[citation needed]}

Markets

Niche markets included education, desktop publishing and video editing.^[8]

Education

The company had a strong basis in the education market, which it retained until the closure in 1999 of Xemplar, its joint venture with Apple.

Home enthusiasts

A significant proportion of the company's home users was so enthusiastic that the company established an official user group to cater for them, called Clan Acorn. Such users were advocates of the company's technology, and the company recognised them as a useful resource.^{[citation needed]}

Manufacturing

Manufacturing of some of the company's products was subcontracted to third parties in order to meet demand.

Management

Executive officers

(Attribution required to User:Flibble, per User:Flibble/Acorn Stuff#People.)

Post	Postholder	Period in post
Managing Director (joint?)	Hermann Hauser[9]	1984
Managing Director (joint?)	Christopher Curry[10][11]	1982-1985
Managing Director	Brian Long[12]	1985-1987
Managing Director	Harvey Coleman[13][14]	1988-1990
Managing Director	Sam Wauchope[15][16][17][18]	1990-1995
Managing Director	David Lee[19][20][21][22]	1995-1998
CEO	Alexander Reid (architect)[23][24]The Glasgow Herald, Feb 21, 1985, "Olivetti to rescue Acorn with heavy rights issue"[25][26][27][28][29][30]Cite error: There are <ref> tags on this page without content in them (see the help page).Cite error: There are <ref> tags on this page without content in them (see the help page).Cite error: There are <ref> tags on this page without content in them (see the help page).	1985
CEO	Stan Boland[31]	1998-1999
Chairman	Hermann Hauser[32]	1983
Chairman	Bruno Soggiu[33]	1985-1988
Chairman	Elserino Piol[34]	1988
Chairman	Ettore Morezzi	1991-1992
Chairman	Ernesto Musumeci	1992
Chairman	Gordon Owen[35][36]	1997-1999
President of the Americas	Harvey Lawner[37][38]	1983-
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Means of communication with developers

Finance

Investments

Joint ventures

References

• http://www.nytimes.com/1998/01/04/business/in-old-england-a-silicon-fen.html?pagewanted=all&src=pm