User talk:Antoniohyder

Hello, Antoniohyder, and Welcome to Wikipedia! Please remember to sign your name on talk pages by clicking or or by typing four tildes (~~~~); this will automatically produce your username and the date. Also, please do your best to always fill in the edit summary field . Below are some useful links to facilitate your involvement. Happy editing! This was done by narnat! (talk) 22:45, 15 March 2012 (UTC)[reply] Getting started Introduction The five pillars of Wikipedia How to edit a page Intuitive guide to Wikipedia Finding your way around Table of contents Department directory Editing articles How to develop an article Manual of Style Getting help Frequently asked questions Cheatsheet Where to ask a question Help pages New contributors' help page Article Wizard – a Wizard to help you create articles How you can help Contributing to Wikipedia Community Portal Join a WikiProject Follow Wikipedia etiquette Practice civility

Online Consumer Behavior, also known as OCB or Online Consumer Behaviour is a scientific discipline that examines customers’ online behaviour from a marketing perspective. It is defined as ‘those activities involved in obtaining, consuming and disposing of products and services online, including the decision processes that precede and follow these actions’ (Kwong, Cheung, Zhu, Limayem and Viehland, 2003).

Recent literature on online consumer behaviour has suggested that multidisciplinary research is necessary for the development of integrated theoretical frameworks of online consumer behaviour (Dennis et al., 2010; Spink and Jansen, 2008; Taylor and Strutton, 2009). Spink and Jansen (2008) had already claimed that in order to develop such frameworks, greater research is needed across different fields such as business, information science, information systems and human-computer interaction. Dennis et al. (2010) differentiated between consumer oriented research and technology oriented research affirming that there is a scarcity of literature that combines these two perspectives into a consumer-technology research approach when studying how consumers behave on Web sites.

Elaborating on this disconnection, Antonio Hyder completed a PhD thesis at the marketing department of the University of Valencia in Spain, titled "Proposal of a Web site engagement scale and research model. Analysis of the influence of intra Web site comparative behaviour". The thesis can be downloaded here

Antonio Hyder currently researches the intersection of theory and practice of Online Consumer Behaviour Antoniohyder (talk) 23:04, 15 March 2012 (UTC)[reply]