WHOL

Coordinates: 40°35′33″N 75°28′42″W / 40.59250°N 75.47833°W / 40.59250; -75.47833
Source: Wikipedia, the free encyclopedia.
WHOL
MHz W229AO (Fogelsville)
106.9 W295CR (Allentown)
Links
Public license information
WebcastListen Live
Websiteloud1069.com

WHOL (1600

studios and transmitter are on Colorado Street in Allentown.[2]

WHOL is powered at 1,000

FM translator W295CR at 106.9 MHz.[3]

History

WHOL

signed on the air at 1230 AM, on September 5, 1948.[4] It was a CBS Radio Network affiliate, bringing CBS programming to the Allentown area, including dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio
."

Founded by the Allentown Broadcasting Corporation, the station was granted its

daytime only
operation. Currently, WHOL operates full-time with reduced wattage at night.

For much of the 2000s and 2010s, it aired a

.

During 2014, WHOL changed is image from "Hola Radio" to "La Ola Radio" and added a translator, W258BM, that allows the station to also be heard on FM radio at 99.5.

On January 1, 2017, at the stroke of Midnight, WHOL, WEST, and W258BM rebranded as "Mega 99.5".[6][7]

On October 19, 2020, WHOL split from its simulcast with WEST and changed its format to

conservative talk, branded as "106.9 The Talk".[8]

77 days later, on January 5, 2021, WHOL dropped its conservative talk format and began stunting with a heartbeat, interspersed with a voice saying "It's coming! It's almost here! Very soon!". The next day, WHOL flipped to a Rhythmic Contemporary format as "Loud 106.9/99.5", once again simulcasting WEST.[9]

The station, along with WEST and translators W258DV and W295CR, was sold to Major Keystone LLC on January 17, 2022 in exchange for the licenses to WGLD, WTKZ, and W296EA.[10] The swap was consummated on March 31, 2022.

See also

References

  1. ^ "Facility Technical Data for WHOL". Licensing and Management System. Federal Communications Commission.
  2. ^ Radio-Locator.com/WHOL
  3. ^ Radio-Locator.com/W295CR
  4. ^ "WHOL Allentown, Pa. Is New CBS Member" (PDF). Broadcasting. September 13, 1948. Retrieved 2015-01-07.
  5. ^ "Federal Communications Commission v. Allentown Broadcasting Corp" (PDF). New York Law School. June 6, 1955. Retrieved 2015-04-15.
  6. ^ WHOL/WEST Relaunches as Mega 99.5 Radioinsight - January 4, 2017
  7. ^ WHOL Relaunches as Mega 99.5 Format Change Archive - January 4, 2017
  8. ^ The Talk 106.9 Debuts In The Lehigh Valley Radioinsight - October 20, 2020
  9. ^ Loud Radio Quickly Doubles Up In Allentown Radioinsight - January 6, 2021
  10. ^ "Mega 107.1 Debuts In Lancaster/York Via Major Keystone Swap". RadioInsight. Retrieved 2022-01-17.

External links

This page is based on the copyrighted Wikipedia article: WHOL. Articles is available under the CC BY-SA 3.0 license; additional terms may apply.Privacy Policy