Wai Wai (food brand)
 | |
| Product type | Instant noodles |
|---|---|
| Produced by | Thai Preserved Food Factory Co., Ltd.[1] |
| Country | Thailand |
| Introduced | 1972[1] |
| Markets | Worldwide |
| Ambassador(s) | Purnima Shrestha[2] |
| Tagline | ทำวันนี้ทำไวไว |
| Website | waiwai.co.th |
Wai Wai (Thai: ไวไว, pronounced [wāj wāj]) is a brand of instant noodles originating in Thailand.
The brand has been produced in Thailand since 1972 by Thai Preserved Food Factory Co., Ltd.[3][4]
History
Thai Preserved Food Factory Co. Ltd. was founded in Thailand in 1972 by Surin Napapruekchat and seven other families.[5] The company's managing director since 1998 has been Pricha Napapruekchat, the eldest son of the founder.[5]
Operations
Thailand
TPFF has factories on 99
Nakhon Pathom Province and will build another in Ratchaburi
.
TPFF posted revenues of 6.54 billion baht in 2017 and expects that number to rise to 10 billion baht within the next five to ten years.[5] The company anticipates it growth of instant noodles will hit five percent in 2019, up from the average of 1–3% over the preceding three years.[6]
References
- ^ a b "Wai Wai Noodles".
- ^ "Wai Wai signs up journalist/mountaineer Purnima Shrestha as brand ambassador".
- ^ "Company History". Thai Preserved Food Factory Co., Ltd.
- ^ Jitpleecheep, Pitsinee (2018-10-18). "Wai Wai maker branches out as instant noodles lose steam". Bangkok Post. Retrieved 2019-03-30.
- ^ a b c Jitpleecheep, Pitsinee (2019-03-30). "Gaining ground on its rival, one bowl at a time". Bangkok Post. Retrieved 2019-03-30.
- ^ Jitpleecheep, Pitsinee (19 December 2019). "Thai Preserved Food sees noodles expand". Bangkok Post. Retrieved 21 December 2019.