Warehouse Economy Outlet
| Company type | Subsidiary |
|---|---|
| Industry | The Great Atlantic & Pacific Tea Company |
Warehouse Economy Outlet, (W.E.O), Where Economy Originates, was a discount, warehouse-style supermarket concept that was developed in the 1970s by
Pennsauken, New Jersey in 1971, and quickly became a successful, profitable venture. W.E.O. featured top-selling grocery items in their original wholesale bulk packaging at greatly reduced prices. In 1972 A&P expanded this format to 1,500 stores; however, the expansion failed because many of its older stores, built prior to the 1950s, were not large enough to stock the large quantities of discounted groceries that the format called for. By 1975, A&P abandoned the format.[1][2]
Company slogans
- "Weeee-oooo! How A&P prices have changed!"
- "A WOW is not a Weeee-oooo!"
- "We Won't Stop Trying Til You Say Weeee-oooo!"[3]
References
- ^ http://aptea.com/our-company/our-history 1960-1999 - Becoming a Supermarket Family
- ^ http://www.groceteria.com/store/national-chains/ap/ap-history/ A&P History: The Meltdown
- ^ https://soundcloud.com/mpf-one-min-samplers/a-p-warehouse-economy-outlet A&P - Warehouse Economy Outlet - WEO Jingle Tag (Circa 1974) - Soundcloud