Wellcome

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Not to be confused with Wellcome Trust or Welcome.

Wellcome
DFI Retail Group
Websitewellcome.com.hk
Wellcome in Chun Shek Estate with the 2021 branding
Logo until 2021
An outlet in Tsim Sha Tsui

Wellcome (

Jardine Matheson Holdings via its DFI Retail Group subsidiary. The Wellcome supermarket chain is one of the two largest supermarket chains in Hong Kong, the other being ParknShop
.

DFI also operated supermarkets in the Philippines and Taiwan (Chinese: 頂好; pinyin: Dǐnghǎo) under the Wellcome name, and has various other supermarkets around Asia including Market Place, Cold Storage, Hero and Giant.[1]

History

Founded in 1945, Wellcome is Hong Kong's longest-established supermarket chain. Since 1964, the company has been wholly owned by Dairy Farm International Holdings following the merger with rival supermarket

Dairy Lane
. Wellcome has an overall staff of 5,000 in more than 240 stores and serves more than 14 million customers every month.

Wellcome was established in 1945 by Mr. Wu Chung-Wai, Mr. Lau Lim and Mr. Ko Yin-Yu. Wellcome established its first store on Ice House Street in Central. The shop specialised in imported products including wines, biscuits, canned food and beverages. Wellcome was the first supermarket to establish a Home Delivery Service division, and an average of 600 customers enjoyed this one-of-a-kind service through orders in person daily. Wellcome was acquired by Dairy Farm(Now DFI Retail Group) in 1964. The company was the first to introduce a "self-service" retailing concept. Customers no longer require the assistance of service staff to get products; they have to select products from the shelf. Wellcome was the first to offer pre-packaged rice products in 1973. In the 1980s, Wellcome launched its first corporate brand "No Frills", offering customers over 300 products at the lowest prices as compared to other products in the same category. Later, Wellcome became the first supermarket to employ

2014 Taiwan food scandal.[2] Wellcome Taiwan was acquired by Carrefour in 2020.[3][4]

Brands

Private labels

Wellcome supermarkets sell products from DFI's Meadows and Yu Pin King private labels.[5][6]

Wellcome Superstore

The first Wellcome Superstore was opened in 2000 and currently it has 31 superstores, spread across Hong Kong. They stock a greater variety of products, tailored to local demand.

Wellcome Fresh

The Wellcome Superstore in The Belcher's became Wellcome Fresh in 2021.[7]

Market Place

Main article: Market Place (supermarket)

DFI also operates supermarkets under the Market Place (formerly Marketplace by Jasons and Jason's Food & Living), 3hreeSixty, Jasons ichiba and Oliver's The Delicatessen brands in Hong Kong.

References

  1. Dairy Farm Group
    . Retrieved 2017-06-06.
  2. ^ Hsu, Stacy (8 September 2014). "More brands slide into investigation". Taipei Times. Retrieved 11 September 2014.
  3. ^ Shih-ching, Kao (3 June 2020). "Carrefour snaps up Wellcome, Jasons". Taipei Times. Retrieved 3 June 2020.
  4. ^ Yang, Shu-ching; Chiang, Yi-ching (2 June 2020). "Carrefour to acquire Wellcome, Jasons Market Place in Taiwan". Central News Agency. Retrieved 3 June 2020.
  5. ^ Key Milestones of Wellcome (accessed 18 October 2007)
  6. ^ The First choice leftlet (accessed 17 October 2007)
  7. ^ Standard, The. "New supermarket concept offers an amazing array of fresh foods". The Standard. Retrieved 17 March 2022.
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