Wikipedia:Articles for deletion/Global Hotel Alliance (3rd nomination)

The book has a two-page section titled "Global Hotel Alliance and transformational leadership". The book notes: "GHA was established in 2004 as a way of sharing customers and services across different independent hotel brands. Today, there are thirty-two brands and over 500 luxury hotels and resorts. The initial thought about building the GHA brand was to mimic the way airline alliances were structured – encouraging customers to collect points as they stayed at hotels and to cross-sell different experiences. In the early days the challenge though was getting the individual hotel group CEOs to agree on a way forward – everyone had their own subjective view of what would work."

The book has a "Spotlight" titled "The Global Hotel Alliance seeking growth in the East". The book notes: "Boutique hotel chains from the Asia-Pacific region, including Rydges and Antara, joined forces with other luxury hotels and formed the Global Hotel Alliance (GHA). The GHA represents over 34 brands with over 500 hotels and resorts operating in more than 76 countries. The alliance moved its headquarters from Geneva, Switzerland, to Dubai, United Arab Emirates in 2014. Thus, it positioned itself for growth in the East rather than focusing on Europe and America, where its competitors hailed from; ... Thirty-three per cent of GHA's hotels are located in the Asia-Pacific region, closely behind Europe (34 per cent) and ahead of the Middle East and Africa (20 per cent)."

The book notes: "Yet another example of a marketing alliance that uses technology to create synergy is the Global Hotel Alliance. ... This alliance has brought together seven prominent hotel brands that include Dusit Hotels & Resorts; Kempinski Hotels; Landis Hotels & Resorts; Marco Polo Hotels; Omni Hotels; Pan Pacific Hotels and Resorts; and The Leela Palaces and Resorts. This also provides the allying firms with a more global access to markets while at the same time providing customers with a one-stop internet site that provides customers and travel agents with attractive prices and access to all member hotels' products, while providing them access to airline products as well."

The book notes: "The hospitality industry has also built a number of alliances. For example, the "global hotel alliance" (GHA) is a collection of 14 luxury regional hotel brands with 300 hotels, palaces and resorts in 52 countries around the world. An important RM tool of GHA is "GHA Discovery", a loyalty program rewarding travelers with "local experiences" to offer members access to a large selection of adventures not easily available to the general public, since GHA believes that rewarding members with memorable experiences is more valuable than collecting points. GHA Discovery also provides general hotel benefits such as complimentary Internet, early check-in, late check-out, upgrades, and guaranteed availability."

The book notes: "Global Hotel Alliance (GHA) brings together mainly mid-to-upscale brands from around the world. Unlike Best Western it represents smaller chains of hotels which maintain their individual branding. The consortium represents brands such as ParkRoyal, Pan Pacific and Marco Polo which have properties across Asia Pacific; and Kempinski Hotels, a luxury brand with properties across Europe, Asia and Africa and Leela, which is represented at key locations across India."