how Hill, a PhD candidate at MIT, interviewed project founders and trawled archival data in an attempt to form hypotheses which would explain why this one project succeeded in attaining critical mass while the others failed. This methodology of using "failure cases" to understand the rise of successful collective action projects is a larger concern of the researcher; a subsequent project will test the hypotheses using quantitative database analysis.
While all examples he looked at shared a similar collaborative ethos, the critical factor Hill identified in Wikipedia's relative success was that it alone attracted masses of contributors. He attributed this in part to Wikipedia's self-characterisation as an encyclopaedia, which provided a model of a resource that was easily understandable by potential contributors, many of whom were highly literate
. Not only were traditional encyclopaedias a familiar end-product; they were an "epistemic frame", a way of systematically conceiving of and presenting knowledge. This is what Wikipedia retains, where other projects sought to innovate and adapt to the new environment of the web in ways that were less successful in attracting contributors.
A second counterintuitive reason for Wikipedia's success advanced by Hill was its lack of technological sophistication and ambition; every other encyclopaedia built its own technology but neglected to seed its contributor base, expecting volunteers to
ownership mentality
and a sense of expectation that every participant need commit to sustained engagement or high-quality contributions.
Garber concludes:
There’s some good food for thought for news organizations in those findings. If you want user contributions, build platforms that are familiar and easy. Lower the barriers to participation; focus on helping users to understand what you want from them rather than on dazzling them. Though gamification — with incentives that encourage certain user behaviors, complete with individual rewards (badges! titles! mayors!) — certainly has a role to play in the new news ecosystem, Hill’s findings suggest that the inverse of game dynamics can be a powerful force, as well. His research highlights the value of platforms that invite rather than challenge — and the validity of contributions made for the collective good rather than the individual.
Internet philosopher: Wikipedia a social model beyond market or state
A new book by Yochai Benkler – Internet scholar, Harvard University lecturer, and co-director of the Berkman Center for Internet and Society – sets out to demolish the widely held notion that humans are motivated primarily by narrowly construed self-interest.
Benkler originally discussed the motivations of Wikipedians in his 2006 analysis of informational economics in the Internet age
economic agents
. Frick, hailing Benkler as "one of the preeminent philosophers of the Internet", believes his thesis is something to which most readers are likely to be open to; at the same time, Frick says, Benkler's views are in stark contrast with the tenets of mainstream economics, which have long held to the assumption of rational self-interest.
Benkler's counterposes "the Penguin" (standing for voluntary mass collaboration and named for
Tux
, the mascot of the open-source operating system Linux) with market-based models ("the Invisible Hand") and the state ("the Leviathan"); in doing so, he calls for the adoption of co-operation rather than competition or coercion as the primary social paradigm. Benkler writes: "If neither the command-control systems dictated by the Leviathan nor the Invisible Hand of the free market can effectively govern society, where shall we turn? Can the Penguin deliver us more robust, working social and economic systems that break us out of this vicious cycle? I believe that he can."
Benkler offers "design levers" – guidelines for aspirant practitioners of co-operation; but Frick finds little in the way of a macroeconomic plan of action in the Penguin model, concluding that translating these design levers into a formal economic model is both daunting and utterly necessary. Perhaps this echoes the maxim that Wikipedia works only in practice, not in theory.
Costly robo-books in the spotlight
In
VDM Publishing
. As well as highlighting the ethically murky practices of the publisher, whose modest disclosure of its source material can often go unnoticed by unsuspecting readers and librarians, the piece covered the growing phenomenon of artificial intelligence replacing traditionally human roles such as book editing. The journalist learned from managing director of the firm, Wolfgang Philipp Müller, that they sold 3,000 of these "wiki-books" of freely licensed content annually at an average price of $50.
A sunnier perspective was provided by economist and inventor
Gates Foundation
-funded efforts at producing machine-translated educational content in underserved languages is perhaps more congruent with the Wikimedia movement's goals.