Yellow, red and orange goods
Yellow, red and orange goods are a three-part classification for consumer goods which is based on consumer buying habits, the durability of the goods, and the ways that the goods are sold.[1] The classifications are for yellow goods, red goods, and orange goods, with orange goods being goods that have a mix of yellow and red characteristics.[1] The classification of goods into yellow, red, and orange categories is roughly equivalent to the categories of shopping goods, convenience goods, and specialty goods.[1]
Yellow goods
Yellow goods (also called "shopping goods" or "
The
Red goods
Red goods (also called "convenience goods") such as food are consumed completely when the consumer uses them; as a result, they are replaced frequently and sold in high volumes.[2] Red goods have low profit margins.[2] Red goods need heavy advertising and competitive pricing, along with a well-developed selling organization to manage the widespread and numerous points of sale.[1] As red goods are widely available through a wide distribution network, consumers do not have to spend much time searching for them.[1]
Orange goods
Orange goods (also called "specialty goods") are moderately durable goods that wear out with regular use and have to be replaced, such as clothing.[2] Orange goods are unique, so consumers need to make more effort to acquire these items; as such exclusive distributor arrangements and franchises are often used to sell them.[1]