Allen Kay
Allen Kay | |
---|---|
Art Center College of Design | |
Occupation | Advertising businessman |
Allen Steven Kay (November 25, 1945 – November 27, 2022) was an American advertising executive and businessman. He created a television advertisement for Xerox that aired during the 1976 Super Bowl, featuring a monk called Dominic[1] Kay is also known for his "See Something Say Something" advertising campaign for the New York Metropolitan Transportation Authority. Kay co-founded Korey Kay & Partners advertising in 1982 and served as its Chairman and CEO for 32 years. Kay was active in several advertising industry associations.[2]
Early years
Allen Kay was born in
Kay attended the
Advertising career
At McCann Erickson, Kay worked as an art director, writer and producer.
Kay, along with Lois Korey, left Needham Worldwide to start their own firm, Korey Kay & Partners in 1982. Kay has said in interviews that big agencies tend to water down ideas and tie up talent;[2] in a 1993 interview with Leaders magazine, Kay told reporters that "a large staff is important if you’re moving furniture, but a smart and prolific staff is what does it. So it's more important to have smart people who understand clients than to have the largest creative department in New York."[5] In its first year Korey Kay signed six clients with a combined ad budget of $10 million and generated revenue of $800,000.[2] Early clients were The Republican National Committee and the campaign for Ronald Reagan's re-election.[2] Some of Korey Kay's clients included Virgin Atlantic, Comedy Central, Honda, Wynn Resorts and the Metropolitan Transportation Authority of New York.[5]
In 2016 Kay founded The Advertising Company, Inc., which replaced Korey Kay & Partners, his previous ad agency.[citation needed]
Advertisements
While at Needham Worldwide he created the Brother Dominic campaign for Xerox which premiered during the
Since 1992, Kay's agency has been responsible for the
In the genre of personality-driven advertisements, Kay conceived the campaign for the Steve Wynn hotel and casino, Wynn Las Vegas which featured Steve Wynn standing on top of his Las Vegas hotel.[21][22]
Personal life and death
Kay was married and had two daughters.[2] He died on November 27, 2022, at the age of 77.[23]
Awards
Kay holds 22
Industry and charitable affiliations
Kay was a charter member of the Value of Advertising Committee of the
Kay was a member of the
Kay appeared on network television and lectured before industry and professional groups.
References
- Johnson, Haynes (November 30, 1975). "The Art of Selling". The Washington Post.
- ^ Johnson, Haynes (November 30, 1975). ""The Art of Selling"" (PDF). The Washington Post. Washington, DC. Retrieved June 7, 2022.
- ^ a b c d e f g h i Arrams, Bill. "Daring Duo: Tired of Their Work At Big Ad Agencies, Allen Kay and Lois Korey Risk Starting A New Firm." The Wall Street Journal (New York), June 9, 1983.
- ^ a b "We Don't Want People to Like Us We Just Want Them to Hate Us Less." Reputation Management, July & Aug. 2005.
- ^ Dougherty, Philip H. "Advertising; New Shop Seeks Its Own Niche", The New York Times, February 16, 1982. Accessed May 10, 2016. "Like his sidekick, Mr. Kay, 36, started out in the Washington Heights section of Manhattan, but moved to Fair Lawn, N.J., before he started high school."
- ^ a b c "Putting Midsize Companies on the Map." Leaders magazine, July & Aug. 2009.
- ^ It was only after Allen Kay left Jack Tinker's agency that Jack transformed his agency into Tinker-Pritchard Wood.
- ^ a b c Results For Allen Kay Search Archived June 11, 2011, at the Wayback Machine. Clio Archive. Clio Awards. Web. 24 November 2009.
- ^ AAF stands for American Advertising Federation
- ^ "DDB Needham Worldwide -- Company History." Connecting Angel Investors and Entrepreneurs. fundinguniverse.com, (accessed December 05, 2009)
- ^ External Link to the Brother Dominic TV spot
- ^ "The Early History of Smalltalk." Archived July 10, 2008, at the Wayback Machine Welcome to the Gagnés'! (accessed December 5, 2009)
- ^ a b Technology Marketing. "Execs a Byte Ahead of Pack." Advertising Age, November 11, 2006.
- ^ "ESPN.com - Page2 - Best Super Bowl commercials." ESPN: The Worldwide Leader In Sports. espn.go.com, (accessed December 05, 2009).
- ^ a b "Xerox Monks" 1977 Superbowl (sic) ad for Xerox 9200 Duplicating System & other Xerox Monks commercials.", Karni, Annie. DigiBarn TV: The DigiBarn Computer Museum. (accessed November 27, 2009).
- ^ External link to a subtalk ad
- ^ "External link to a subtalk ad". Archived from the original on 2011-07-21. Retrieved 2009-12-06.
- ^ "External link to slogan". Archived from the original on 2009-03-13. Retrieved 2009-11-29.
- ^ a b "Do You Know Where Your Slogan Is?", Elliott, Stuart. The New York Times, March 16, 2007.
- ^ "The MTA Has a Message for Television Watchers", Karni, Annie. The New York Sun, July 18, 2007
- ^ External Link to MTA TV spot
- ^ Binkley, Christina. "For Wynn, Two New Vegas Hotels Better Than One." The Wall Street Journal (New York), March 17, 2005.
- ^ External link to Wynn TV spot
- ^ "Allen Kay". Legacy. Retrieved 3 December 2022.
- ^ Kawasaki, Guy. How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit. New York: Hyperion, 1996.
- ^ "Unthinkable Ideas" Archived 2009-12-05 at the Wayback Machine was a new media conference, created in 1996, that premiered at the New York Information Technology Center[permanent dead link].
- ^ americaspromise.org
- ^ "Allen Kay, marketing consultant to TeachersCount." TeachersCount (accessed December 5, 2009)
- ^ Colin Powell's America's Promise (accessed November 30, 2009)
- ^ TeachersCount (accessed November 28, 2009).
- ^ Pencil Home Page (accessed November 29, 2009). PENCIL inspires innovative solutions to the challenges facing New York City public schools by building and supporting customized relationships between business leaders and principals.