Astro Gaming
Parent Skullcandy | (2011–2016) Mill Road Capital (2016–2017) Logitech (2017–present) | |
| Website | astrogaming | |
|---|---|---|
ASTRO Gaming is an American consumer electronics manufacturer specializing in video gaming headsets, peripherals, and accessories.
Overview
ASTRO Gaming's predecessor, Astro Studios, partnered with Microsoft on the industrial design for the Xbox 360 gaming console and controller.[1] ASTRO Gaming was then founded in 2006 by Brett Lovelady and Jordan Reiss in San Francisco, California, where the company's headquarters remains today. After several years of operating independently, ASTRO Gaming was acquired by the headphone manufacturer Skullcandy in 2011.[2] ASTRO Gaming operated under Skullcandy for six years before it was acquired by Logitech in 2017 for $85 million.[3]
History
After Astro Studios helped design the Xbox 360, Lovelady and Reiss founded a separate company, ASTRO Gaming, in 2006. In August 2006, Astro Gaming raised its first round of funding of $2 million dollars with the help of Seraphim investment. ASTRO Gaming started with a team of five designers and started designing their own gaming product lines.[4]
The company launched its headsets in early 2008 followed by the launch of its Transport Series of gaming gear bags. By 2010, ASTRO Gaming had 23 employees and had raised more than $5 million in additional funding.[5] In early 2011, the publicly traded Utah-based company, Skullcandy, purchased Astro Gaming for $10.8 million, acquiring all assets.[6] In 2016, Mill Road Capital purchased all outstanding stock of Skullcandy and its subsidiary, Astro Gaming.[7] In 2017, Logitech acquired Astro Gaming from Mill Road for $85 million dollars.[8]
Esports sponsorship
Throughout the years since its launch, the company has worked with professional teams, organizations, and leagues. ASTRO Gaming has sponsored many esports gaming events.[9]
References
- ^ "XBOX 360". Astro Studios. Retrieved March 28, 2018.
- ^ Zinsli, Christopher. "Skullcandy buys gaming headphone firm". MarketWatch. Zinsli, Christopher. Retrieved March 28, 2018.
- ^ "Logitech picks up gaming hardware maker ASTRO for $85M – TechCrunch". TechCrunch. July 11, 2017. Retrieved March 28, 2018.
- ^ "ASTRO Gaming bets industrial design will entice gamers to buy headsets". VentureBeat. June 25, 2008. Retrieved March 28, 2018.
- ^ "Astro Gaming raises $3.5 million for gaming accessories business". VentureBeat. January 13, 2009. Retrieved March 28, 2018.
- ^ Zinsli, Christopher. "Skullcandy buys gaming headphone firm". MarketWatch. Zinsli, Christopher. Retrieved March 28, 2018.
- ^ "Skullcandy Enters into New Merger Agreement with Mill Road Capital; Terminates Incipio Merger Agreement". TechCrunch (Press release). August 24, 2016. Retrieved June 28, 2020.
- ^ "Logitech to Acquire ASTRO Gaming, Adding Console Gaming Headsets to its Position as the #1 Maker of PC Gaming Gear". BusinessWire (Press release). July 11, 2017. Retrieved June 2, 2020.
- ^ "The Value of Partnerships in Esports: Top 10 Brands on Digital from CWL Las Vegas". Zoomph. Archived from the original on May 26, 2021. Retrieved May 18, 2021.
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