Average minute audience
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Average minute audience (AMA) is a type of measurement that directly reflects the television audience size. It is calculated by averaging the number of viewers for each minute of
AMA can vary depending on the target group, but generally the higher the value, the greater the popularity of the program. Target groups could include age, gender, ethnicity, religion, or any combination of these. AMA can also be reported for different time periods, such as live, same-day, or delayed viewing. The term "average minute audience" is a standard metric used in television audience measurement.
According to
Description
AMA is one of several ratings metrics provided by
AMA is often used to compare the viewership of different TV programs or events, especially in genres such as sports, news, and awards shows. For example, AMA can be used to rank the most-watched sports leagues or events in a given year or season. AMA can also be used to measure the impact of social media or other factors on TV viewership. For instance, AMA can be used to analyze how Twitter activity influences the audience size of live TV events.[3]
The AMA has some limitations as a measure of TV audience size. For one thing, it does not account for the quality or engagement of the viewership. For example, a program with a high AMA may have a lot of viewers who are not paying attention or who are switching channels frequently. Conversely, a program with a low AMA may have a loyal and attentive
History
The history of Average Minute Audience (AMA) is closely related to the
References
- ^ a b Porter, Rick (2019-10-05). "TV Long View: A Guide to the Ever-Expanding World of Ratings Data". The Hollywood Reporter. Retrieved 2023-09-26.
- ^ "Definition of average audience (AA) rating".
- ^ "Average audience rating".
- ^ Ashton, Graham (11 September 2019). "Esports' Quest for the Average Minute Audience".
- ^ "Media Average Minute Audience | Adobe Analytics". experienceleague.adobe.com. Retrieved 2024-01-30.