Barney Ales

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Baldassare "Barney" Ales (May 13, 1934 – April 17, 2020) was an American music industry executive best known as a leading figure and sometime company president at

Motown Records
. He is credited with successfully promoting the black-owned company in the wider white-dominated music industry in the US.

Biography

Barney Ales was born in

Warner Bros. Records in 1959 as the company's Detroit branch manager.[1][2][3]

In 1960 Ales met

Berry Gordy Jr., who soon hired him as the national sales and promotion manager for his new Motown company. He built a team to promote Motown's records and ensure their effective distribution across national and international markets. He later said: "It was a well-thought-out philosophy that we had... Motown was a music company. It wasn’t an R&B company. It wasn’t a soul company. It was the same as Capitol Records or CBS: a company devoted to making music." According to Motown chronicler Adam White: "There’s no question that Ales's race gave him access to, and influence with, pop radio DJs and programmers... That was the reality of the times."[2]

Ales was also credited as a co-writer on some Motown songs, including the hits "Once Upon a Time" and "What's the Matter with You Baby", recorded by Marvin Gaye and Mary Wells.[4]

When Gordy moved Motown's headquarters to

Rocket label, Bob Guccione's Penthouse label, Norman Granz's Pablo Records, and George Clinton's company AEM.[1][2][3]

Ales died in 2020, aged 85.[2][3]

References