Bear Magazine
ISSN 1049-6521 | | |
BEAR Magazine is a
History
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In San Francisco, in 1987, Richard Bulger began a self-copied magazine called BEAR, dedicated to the appreciation of bears. Bulger had been running a modeling agency called Creative Options Agents (COA) with his photographer partner Chris Nelson. With his connection to gay biker culture and proximity to the Lone Star Saloon (a gay bar credited with the inception of the San Francisco Bear Community), Bulger sought to partake in the growing success of zine desktop underground publication taking hold in San Francisco. It's often thought that BEAR Magazine was begun by a man named Bart Thomas, who died of AIDS before the magazine's first publication. However, "Bart Thomas" was a pseudonym Bulger chose for himself ("bart" being the German word for "beard") in the earliest days of the project. A friend of Bulger named David Grant was reported to have suggested the name "Daddy Bear" for this new magazine just before his death from complications from AIDS.
The first copy of BEAR Magazine consisted of 45 xeroxed copies, promoted in The Big Ad and Handjob Quarterly (two established, popular zines at the time).
Originally created as an alternative to the abundance of shaven men represented in gay mainstream media, BEAR gradually expanded to become an internationally distributed
The first formal company office was established above a 1908 former firehouse at the corner of 16th and Albion Streets in San Francisco, where their various publications, clothing and lifestyle products were also displayed and sold. Then, in 1994, Brush Creek Media moved its office and Bear Store to 367 9th Street in the South of Market district, which is the center of San Francisco's gay leather district and around the corner from Rick Redewill's Lone Star Saloon.
The close proximity of Brush Creek Media to the Lone Star Saloon resulted in a synergistic relationship. With the Bear Store and nearby bars, shops and hotels catering to those who identified as bears, the Lone Star Saloon eventually became considered the quintessential bear bar, further fueling the bear movement. This formed a circuit for locals, tourists and visitors to events such as the International Bear Rendezvous and Folsom Street Fair. In 1994, Beardog Hoffman purchased Brush Creek Media Inc. and began expanding the company into several special-interest gay magazines and video series.
In 2002, Brush Creek Media closed its doors when the IRS seized its inventory.[2] BEAR Magazine publication ceased after issue #64.
In 2006, the BEAR trademark was