Blackpink: The Virtual

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Blackpink: The Virtual
Virtual concert concert by Blackpink
Start dateJuly 22, 2022 (2022-07-22)
End dateJuly 31, 2022 (2022-07-31)
Blackpink concert chronology

Blackpink: The Virtual is a virtual concert by South Korean girl group Blackpink in the battle royale video game PUBG Mobile. The concert ran for two weekends, on July 22-23 and July 29-30, 2022 in North and South America, and on July 23-24 and July 30-31 in all other countries. It featured performances of several of the group's songs as well as the exclusive debut of a special track entitled "Ready for Love" from their second studio album Born Pink (2022).

Background and release

South Korean girl group Blackpink first collaborated with PUBG Mobile to celebrate the launch of their debut studio album The Album in 2020.[1] On July 12, 2022, YG Entertainment revealed that the group was once again collaborating with the gaming company to hold a virtual in-game concert in PUBG Mobile called "Blackpink: The Virtual" from July 22 to 31. The concert included performances of the group's hit songs as well as a special track to be revealed during the event for the first time, marking the group's first new music release in nearly two years since The Album.[2] The concert would run over two weekends, between July 22 and 23 and then again between July 29 and 30 in North and South America. For all other countries, it would take place between July 23 and 24, and then again from July 30 to 31. Free in-game concert tickets were available on the PUBG Mobile app after July 15, on which a “concert resource pack” was also released in the game.[3] Tencent Games also announced that PUBG Mobile players could obtain the outfits worn by the band during the concert from July 23 to August 31.[4] The concert premiered in the game on July 22, including a performance of Blackpink's special track "Ready for Love".[5] The track was released in full on July 29 as an animated music video on YouTube featuring virtual avatars of the group in the game world.[6]

Set list

  1. "Ddu-Du Ddu-Du"
  2. "Kill This Love"
  3. "How You Like That"
  4. "Ready for Love"

Reception

"Blackpink: The Virtual" was attended by 15.7 million viewers during the two weekends it ran on the PUBG Mobile app.[7] The music video for "Ready for Love" reached 43.7 million views in the first week and has since surpassed 150 million views.[8]

Accolades

"Blackpink: The Virtual" won the award for Best Metaverse Performance at the

Guinness World Record
for being the inaugural winner of the category at the MTV Video Music Awards.

Awards and nominations for "Blackpink: The Virtual"
Year Organization Award Result Ref.
2022 MTV Video Music Awards Best Metaverse Performance Won [9]
MTV Europe Music Awards Won [10]
World records for "Blackpink: The Virtual"
Year Organization Award Ref.
2022 Guinness World Records First winner of Best Metaverse Performance at the MTV Video Music Awards [11]

References

  1. ^ Bowenbank, Starr (July 12, 2022). "BLACKPINK Is Playing a Concert Soon — In a Game". Billboard. Retrieved July 12, 2022.
  2. ^ "'Blackpink X PUBG Mobile 2022 In-Game Concert' with 3-D avatars to start end-July". Korea JoongAng Daily. July 12, 2022. Archived from the original on July 12, 2022. Retrieved July 25, 2022.
  3. ^ Gallagher, Alex (July 12, 2022). "BLACKPINK announce PUBG Mobile virtual concert". NME. Retrieved July 12, 2022.
  4. ^ Vincent, James (July 12, 2022). "PUBG Mobile is hosting its first ever virtual concert with K-pop stars Blackpink". The Verge. Retrieved July 12, 2022.
  5. ^ "Blackpink Perform Unreleased Song 'Ready for Love' During PUBG Mobile In-Game Concert". Billboard. July 22, 2022. Retrieved July 22, 2022.
  6. ^ Mier, Tomás (July 29, 2022). "Blackpink Drops 'Ready For Love' Virtual Performance". Rolling Stone. Retrieved July 29, 2022.
  7. ^ "#TECH: Blackpink wins metaverse performance at MTV video music awards". New Straits Times. September 2, 2022. Retrieved September 2, 2022.
  8. ^ "YouTube music charts: Global top music videos". July 29 – August 4, 2022. Retrieved August 9, 2022 – via YouTube.
  9. ^ Panaligan, EJ; William, Earl (August 28, 2022). "MTV VMAs 2022: Taylor Swift Wins Video of the Year, Plus Full Winners List". Variety. Archived from the original on August 29, 2022. Retrieved August 28, 2022.
  10. ^ Grein, Paul (November 13, 2022). "Taylor Swift Is Top Winner at 2022 MTV EMAs: Full Winners List". Billboard. Archived from the original on November 13, 2022. Retrieved November 15, 2022.
  11. ^ "First winner of Best Metaverse Performance at the MTV Video Music Awards". Guinness World Records. July 2022. Archived from the original on January 18, 2023. Retrieved January 18, 2023.
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