Bluebird Photoplays

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Bluebird Photoplays
Universal Film Manufacturing Company

Bluebird Photoplays (Bluebird Photoplays of New York, Inc. and Bluebird Photoplays of New England, Inc.[1]) was an American film production company that filmed at Universal Pictures studios in California and New Jersey,[2] and distributed its films via Universal Pictures during the silent film era. It had a $500,000 studio in New Jersey.[2]

"It was a subsidiary of Universal Pictures and employed Universal stars (and starlets) and used Universal’s facilities but the pictures were marketed independently from Carl Laemmle’s umbrella company."—Anke Brouwers[3]

Mary MacLaren, was one of its stars.[4] Louise Lovely, an actress from Australia, was one of its stars.[5] Bluebird was a prestige brand for Universal and had a core of actors and directors including Lovely who worked for it.[6][7] Ida May Park directed for Bluebird Photoplays. Elsie Jane Wilson produced and directed for Bluebird Photoplays.[8] Among those who worked for this short-lived subsidiary of Universal are Carmel Myers, Mae Murray, Rudolph Valentino, Tod Browning, Rex Ingram,[9] Robert Z. Leonard and Rupert Julian.[10]

Louis B. Mayer invested in the company.[1] M. H. Hoffman managed the company.[2]

Filmography

See also

Footnotes

  1. ^ a b United States Board of Tax Appeals (16 May 1928). Reports of the U.S. Board of Tax Appeals, Volume 11. U.S. Government Printing Office. Retrieved 11 April 2022.
  2. ^ a b c "M. H. Hoffman talks on Bluebird". The Moving Picture World. World Photographic Publishing Company. 1916. p. 402. Retrieved 11 April 2022.
  3. ^ Brouwers, Anke (2015-07-04). "Only Whoop Dee Do Songs. Bluebird Photoplays Light(en) Up the Cinema Ritrovato — Photogénie". Cinea. Archived from the original on 11 April 2022. Retrieved 11 April 2022.
  4. ^ The Mysterious Mrs. M (1917)
  5. ^ Delamoir, Marie Jeanette (2004). "Louise Lovely, Bluebird Photoplays, and the Star System". The Moving Image. 4 (2): 64–85.
    S2CID 194017782
    .
  6. National Film and Sound Archive of Australia
    . Retrieved 11 April 2022. The National Film and Sound Archive's festival of Spring Silents 2012 season 'Silent Screwball' at Arc Cinema, Canberra, Australia
  7. ^ Kennedy, Cris (4 August 2014). "Arc Cinema: Sense of closure hard to accept". The Canberra Times. Retrieved 11 April 2022.
  8. ^ "Ella Hall in 'New Love for Old' Produced by Elsie Jane Wilson". Motion Picture Weekly. New York: Motion Picture Weekly Publishing Co. 1918-02-02. Retrieved 10 April 2022. via archive.org
  9. ^ The Chalice of Sorrow
  10. ^ Lewinsky, Mariann. "Beloved Bluebirds | Il Cinema Ritrovato Festival". Il Cinema Ritrovato Festival. Retrieved 11 April 2022.
  11. ^ based on the play Jeanne Doré (1913)
  12. ^ "Bluebird Photo-Plays". British Film Institute. Archived from the original on December 1, 2020.

References
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