Boomerang (Lali song)

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"Boomerang"
Soy
ReleasedSeptember 4, 2016
Recorded2016
Genre
Length4:17
LabelSony Music Argentina
Songwriter(s)
Producer(s)
  • Will Simms
  • 3musica
Lali singles chronology
"Soy"
(2016) 		"Boomerang"
(2016) 		"Mueve"
(2016)
Music video
"Boomerang" on
YouTube

"Boomerang" is a song recorded by the Argentinian singer and actress

Soy, on September 4, 2016. The song is a Spanish version of the original by Ayak Thiik
and Will Simms, written by Espósito along with the music producers Pablo Akselrad, Luis Burgio and Gustavo Novello. It was produced by Will Simms and 3musica.

Background and release

Espósito had confirmed the name of the track in an interview in Animales Sueltos on March 11, 2016.[1] It was released with the full album on May 20, 2016, and was sent to radio on September 4, 2016, as its third single. Lyrically, the song talks about the constant criticism and fallacies that Espósito must face. She warns that everything returns like a boomerang.[2][3]

Live performances

Espósito performed a medley of "Boomerang", "

María del Cerro
's dance routine.

Music video

In the week before the video's release, Espósito had shared small advances through her Instagram account where she can be seen a lot of transformations, going from brunette to blonde, female to male, humor and with the society's appearances.[2] Directed by Juan Ripari, the music video was premiered on September 7, 2016, on Vevo. In the video, Espósito mocks and laughs at fame, her in the press and situations in society. With different characters of society, the singer shows how they consume as true information media and social networks and makes the whole video like a parody. Espósito portrays six characters (a fitness girl, a TV host,a rich lady, an old women, a taxi driver, and a figure who is supposed to be karma) apart from herself on the cover of a magazine. Throughout the video, each character behaves in a mean or disrespectful way until karma appears and something happens to them. The video also refers to the pressures exerted by the media to be shown always cute and stoic: "She's there and nothing's gonna defeat her".[6] The video was filmed on two full shooting sessions and the characterization of each character took about three hours.[7]

Mayte Urrutia from Pop en Español praised Espósito's dancing and acting abilities by saying, "Lali not only has showed her beauty, her talent for dance alone and escorted by a group of dancers, but [the video] is also very frequent humor".[3] In a post by the Argentinian website Cadena3, it was written, "It denotes a huge production and staging, and also the talent that [Espósito] has to portray different characters and show her funniest side."[8] Perez Hilton described "Boomerang" as "a fun Latin pop song" and compared the video to Katy Perry's "Birthday".[9]

Other versions

Espósito released an acoustic binaural version of the song along with an advertising short film for CokeTV Spain, directed by Alberto Evangelio.[10] The film shows how the singer was inspired to write the song. She says, "I like to think that things work as a boomerang. I wrote it to ask why we need to criticize each other. I think that we should try to be more understanding, share moments, love each other -even those who don't seem to deserve our love- because everything returns".[11]

In an interview with LatinPop Brasil, Espósito said that she was working on a

lyric video.[13] However, the song was removed from the website on December 22, 2017, for unknown reasons.[14]

Awards and nominations

The song's music video won the Quiero Award for "Best Choreography" in 2016.[15]

Year Awards ceremony Category Result
2016 Quiero Awards Best Choreography Won

Release history

Region Date Format Label Ref.
Worldwide May 20, 2016 Digital download Sony Music [16]

References

  1. ^ "Lali Espósito: "Es muy heavy no poder hablar libremente cuando vivís en democracia"". Infobae (in Spanish). Retrieved April 7, 2016.
  2. ^ a b "Las mil caras de Lali Espósito en su nuevo videoclip". Infobae (in Spanish). Retrieved September 10, 2016.
  3. ^ a b Mayte Urrutia. "Lali Espósito releases her new video "Boomerang"". Pop En Español. Retrieved September 10, 2016.
  4. ^ "Lali Espósito: "Único", "Boomerang" y "Soy"". Telefe. Retrieved August 8, 2016.[permanent dead link]
  5. ^ "¡A cantar y bailar! Lali Espósito dio un show "único" y enseñó cómo se hace su pasito en #Los25DeUnSol". El Trece. Retrieved August 13, 2016.
  6. ^ "Intérprete Lali presenta nuevo sencillo "Boomerang", respaldado por el vídeo y una gira". Metro Puerto Rico (in Spanish). Retrieved September 10, 2016.
    - "Lali Espósito presentó el video de "Boomerang" y causó furor". El Sol (in Spanish). Retrieved September 10, 2016.
  7. ^ "Lali Espósito presentó nuevo videoclip del single Boomerang". argNoticias (in Spanish). Archived from the original on September 19, 2016. Retrieved September 10, 2016.
  8. ^ "Lali, multifacética en su nuevo videoclip "Boomerang"". Cadena3 (in Spanish). Retrieved September 10, 2016.
  9. ^ Perez Hilton. "Listen To This: No More Doubts!". PerezHilton. Retrieved September 14, 2016.
  10. ^ "¡Ya puedes disfrutar la experiencia #CocaColaIMMEX de Lali Espósito al completo!" (in Spanish). The Coca-Cola Company. October 14, 2016.
  11. ^ "Cierra los ojos y escucha a Lali más cerca que nunca con #CocaColaIMMEX" (in Spanish). The Coca-Cola Company. September 28, 2016.
  12. ^ Priscila Bertozzi (December 5, 2016). "Exclusivo: Lali confirma versão em português de Boomerang". Latin Pop Brasil (in Portuguese).
  13. MTV Latin America (in Spanish). December 19, 2017. Archived from the original
    on December 22, 2017. Retrieved December 22, 2017.
  14. MTV Latin America
    (in Spanish). Retrieved December 22, 2017.
  15. ^ "Se viene la 8° edición de los Premios Quiero: votá a tus favoritos". Ciudad (in Spanish). Retrieved December 17, 2016.
  16. ^ "Soy - Single by Lali". iTunes Store. Retrieved September 10, 2016.


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