Borgward P100
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Borgward P100 | ||
---|---|---|
Curb weight 1,650 kg (3,638 lb) (loaded) | | |
Chronology | ||
Predecessor | Borgward Hansa 2400 Pullman |
The Borgward P100 is a large four-door sedan first presented in September 1959
Design and engineering
![](http://upload.wikimedia.org/wikipedia/commons/thumb/8/88/2005-08-26_Borgward_P_100_3_Heck_r.jpg/220px-2005-08-26_Borgward_P_100_3_Heck_r.jpg)
The design featured the
The P100 followed the structural approach of the existing Isabella, incorporating an integral chassis.[2]
The
Contemporary publicity material highlighted the car’s revolutionary self-levelling air suspension.
Commercial
The P100 was competing in the six-cylinder sedan sector which through the 1950s had become ever more dominated by Mercedes-Benz, whose 220SE model also received a modern chiselled body shape in 1960. Borgward’s previous six-cylinder sedans had achieved only limited market penetration, and early reports that the P100 was confirming Borgward’s reputation for introducing new models beset by teething troubles suggested that despite its technically adventurous suspension and modern style, the P100 might struggle to compete against Stuttgart’s well established reputation for producing dependable sedans. Nevertheless, during its nineteen months in production, the P100 notched up over 2,500 cars produced, putting it on course usefully to outperform earlier six-cylinder Borgwards in the market place. The bankruptcy[3] of the business in August 1961 brought P100 production to an end, although the plant did complete another 47 cars in the days following the bankruptcy.[4]
The model enjoyed a brief afterlife: the production line was sold and shipped to Mexico by Grupo Industrial Ramirez in Monterrey NL, where between 1967 and 1970 more than 2,000 additional P100s were produced.
References
![](http://upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png)
- ^ "Production statistics for principal Borgward models in the 1950s per the Dutch Borgward Club". carfolio.com. Archived from the original on 2008-03-07. Retrieved 2008-02-16.
- ^ ISBN 978-3-613-02808-1.
- ^ Hellmuth Vensky (27 July 2011). "Der Niedergang eines Wirtschaftswunder-Unternehmens: ...Vor 50 Jahren ging der Konzern in Konkurs, doch Zweifel an der Zahlungsunfähigkeit bleiben bis heute". ZEIT ONLINE. Retrieved 2013-05-12.
- ISBN 3-613-02131-5.