Broadcast Committee of Advertising Practice
The Broadcast Committee of Advertising Practice (BCAP) is a regulatory body of the
Office of Communications (Ofcom). BCAP's remit is to ensure that advertising on radio and television in the United Kingdom
are not misleading, that they do not cause harm or offence to viewers and listeners, and that they stay within the boundaries of taste and decency.
See also
References
https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html
External links