Bruce Rogers (typographer)

Bruce Rogers (May 14, 1870 – May 21, 1957) was an American

Born Albert Bruce Rogers in Linwood, now part of Lafayette, Indiana, he never used the name Albert and was known to associates as "BR." Rogers received a B.S. from Purdue University in 1890. He enrolled at age 16, and was quickly recognized in his studies of illustration, allowing him to work with University catalogs, lettering for the yearbook, and the College Quarterly Magazine.^[2] At Purdue, he worked with political cartoonist John T. McCutcheon on the student newspaper and yearbook.

After graduation, Rogers worked as both an artist for the Indianapolis News and as office boy for a railroad. After seeing several Kelmscott Press editions, Rogers became interested in producing fine books, and so moved to Boston, then a center of publishing, where he free-lanced for L. Prang and Co.^[3]

Typographer and type designer

Riverside Press period (1895–1911)

In 1895 he took a position designing books for

In 1912 Rogers moved to New York City, where he worked both as an independent designer and as house designer for the Metropolitan Museum of Art. It was for the Museum's 1915 limited edition of Maurice de Guérin's The Centaur that he designed his most famous type-face, Centaur. Like Montaigne it was based on the Venetian faces of Nicolas Jenson. Rogers considered this face to be an improvement on his earlier Montaigne, both because his design had matured and because, on the advice of Frederic Goudy, he had employed Robert Wiebking as the punch-cutter; and Rogers used Centaur extensively for the rest of his career^[6] The Centaur was produced by Rogers in Dyke Mill at Carl Purington Rollins' Montague Press (hand-set by his wife, Anne Rogers (1867–1931)), and it is now one of the most collected books ever printed.^[7]

First visit to Britain

In 1916 Rogers left for England to work with Emery Walker, hoping to establish a press for fine editions. However, because of wartime conditions, only one book was produced, and Rogers soon sought employment with the Cambridge University Press. He found conditions at the press to be poor, and his report to the syndics of the press resulted in many reforms and paved the way for the hiring of Stanley Morison as typographic adviser.^[8]

Mount Vernon period (1919–1928)

After returning to the U.S., Rogers met

October House period (1932–1957)

In later years Rogers worked as a free-lancer, designed his World Bible, and wrote and designed his book on printing, Paragraphs on Printing, published by William E. Rudge's Sons in 1943.[12]

Personal life

In 1900 Rogers married Anna Embree Baker, and they remained together until her death in 1936. As Rogers spent most of his working life as a free-lancer, they lived frugally and were often in financial straits. Rogers purchased October House, his residence in New Fairfield, Connecticut, in 1925, and made this his permanent home from 1932 until his death. Rogers was a member of the Typophiles, and smoked imported English cigarettes.^[13]

Death

Rogers died on May 18, 1957, in New Fairfield, Connecticut.

In later life Rogers and his wife Anne donated a substantial collection of books, early manuscripts, and antique furniture to

Beinecke Rare Book and Manuscript Library.^[14]

Works

Sayings of Bruce Rogers

• "Don't borrow contemporary work — you are sure to be found out."
• "Never apologize."
• "The first requisite of all book design is orderliness."
• When told that something he had produced was not "
  according to Hoyle" he answered, "We're Hoyle.".^[15]

Typefaces

• Montaigne (1901, privately cast), punches cut by John Cumming
• Centaur (original) (1914, privately cast by Barnhart Brothers & Spindler), matrices cut by Robert Wiebking of the Western Type Foundry.
• Monotype Ltd. and Mackenzie & Harris), matrices re-cut for machine composition by British Monotype.^[16]

Bookplates

In addition to his work as a typographer and type designer, Rogers worked designing ephemera, such as

bookplates

. Bookplates by Rogers that have survived in library and museum collections show that his bookplate designs were text-based, only rarely including small images, and frequently showcased his type designs.

• Bookplates designed by Bruce Rogers
• 
  An early (1900) Bruce Rogers

  bookplate

  , lacking his usual block text.
• 
  Type-based bookplate for the

  Harvard College Library
• 
  A second bookplate for the Harvard College Library, featuring a different typeface
• 
  A third bookplate for the Harvard College Library, featuring a third typeface
• 
  An elaborate Rogers bookplate for the Typographic Library and Museum of the American Type Founders Company

Further reading

• Kelly, Jerry. The First Flowering: Bruce Rogers at the Riverside Press, 1896-1912 (2008. David Godine, Boston, USA) [with check-list]
• Rogers, Bruce. Pi; a hodge-podge of the letters, papers, and addresses written during the last sixty years (1972. Freeport, NY: Books for Libraries Press)
• Rogers, Bruce, Paragraphs on Printing (1943. William E. Rudge's Sons, NY. Reprint 1980. Dover Publications, NY)
• Targ, William. The making of the Bruce Rogers World Bible (1949. Cleveland: World Publishing Co.)
• Warde, Frederic. Bruce Rogers, designer of books And Bruce Rogers: a bibliography; hitherto unrecorded work 1889-1925, complete works 1925-1936, by Irvin Haas. (1936. Mount Vernon: The Peter Pauper Press; 1967 Port Washington, NY: Kennikat Press)
• The work of Bruce Rogers, jack of all trades, master of one: a catalogue of an exhibition arranged by the American Institute of Graphic Arts and the Grolier Club of New York. With an introduction by D. B. Updike, a letter from John T. McCutcheon, and an address by Mr. Rogers. Publisher: Oxford University Press, New York 1939

References

1. R. R. Bowker Company
   , New York & London, 1972, p. 61.
2. ISBN 9781883915087
   .
3. ^ Hendrickson, Bruce Rogers, pp. 61-63.
4. ^ Hendrickson, Bruce Rogers, p. 63.
5. Carnegie Press
   , Pittsburgh, PA, 1950, pp. 19-24.
6. ^ Hlasta, Printing Types & How to Use Them, pp. 19-24.
7. ^ Hendrickson, Bruce Rogers, p. 64.
8. ^ Hendrickson, Bruce Rogers, pp. 65-66.
9. ^ Hendrickson, Bruce Rogers, pp. 65-66.
10. ^ Hendrickson, Bruce Rogers, pp. 72.
11. ^ Hlasta, Printing Types & How to Use Them, pp. 19-24.
12. ^ Hendrickson, Bruce Rogers, pp. 73-74.
13. ^ Hendrickson, Bruce Rogers, pp. 67 & 77.
14. ^ Hlasta, Printing Types & How to Use Them, pp. 19-24.
15. ^ Hendrickson, Bruce Rogers, pp. 68, 66, 77, & 68.
16. ISBN 0-87923-332-X
    , pp. 62-73.

External links

Wikimedia Commons has media related to Bruce Rogers (typographer).

• Works by or about Bruce Rogers at Internet Archive
• An exhibit of Rogers' work at the Minnesota Center for Book Arts (now only available through the Internet Archive's Wayback Machine)
• An article on Centaur, a type face designed by Rogers, in Harvard Magazine
• Linotype Font Designer Gallery entry for Bruce Rogers
• Emery Walker Trust
• The Bruce Rogers Collection From the Rare Book and Special Collections Division at the Library of Congress
• Bookplates by Bruce Rogers in the University of Delaware Library's William Augustus Brewer Bookplate Collection
• Inventory to the Collection on Bruce Rogers at Purdue University
• Bruce Rogers Papers at the Newberry Library
• Bruce Rogers Collection. General Collection, Beinecke Rare Book and Manuscript Library, Yale University.