Camay
This article needs additional citations for verification. (March 2015) |
Product type | bar soap |
---|---|
Owner | Unilever |
Country | United States |
Introduced | 1926 |
Markets | Worldwide |
Previous owners | Procter & Gamble |
Camay is an American brand of
In December, 2014, Procter & Gamble announced that it was selling Camay to Unilever. The transaction was completed in 2015, but Unilever had not yet announced when it would start producing Camay soap.[1]
Media sponsorship
For many years, Camay was a major sponsor of the soap operas As the World Turns and Search for Tomorrow.
Camay started gaining popularity in Eastern Europe with 12 new scents being introduced starting from 2004.[citation needed]
A Hungarian online campaign called The Code of Seduction (in Hungarian: A Csábitás Kódja) invites people to fill out a test which tells them which scent will fit their personality and mood the best.
Spokesmodels
In the 1970s, its television spokesmodels included Princess Luciana Pignatelli, an Italian socialite, writer, and cosmetics executive, and Shelley Long. Other spokesmodel's included Katie Boyle, Gail Barclay, Lynn Clayton, Julie Dawn Cole, Stacy Dorning, Claire Faulconbridge, Lynne Frederick, Sylvie Granotier, Nicola Pagett, Julie Peasgood and Natasha Pyne.
References
- ^ Horn, Dan (22 December 2014). "P&G shedding Camay, Zest brands". The Cincinnati Enquirer. Retrieved 6 January 2015.