Casamigos
| Company type | Parent Diageo | |
|---|---|---|
| Website | casamigostequila |
Casamigos, often Casamigos Tequila, is an American tequila company founded by George Clooney, Rande Gerber and Mike Meldman. It has been owned by Diageo since 2017.[2]
Casamigos went on to become the fastest-growing spirits brand of 2022.[3][4][5] Friends Gerber and Clooney started the company intending to make tequila according to their personal tastes and for their personal use, with no intent of taking the company public.[6] The name Casamigos comes from the Spanish casa (house) and amigos (friends), thus "house of friends."[7]
It was purchased in June 2017 by the multinational beverage company Diageo for $700 million plus up to a further $300 million based on the brand's performance.[8] The purchase equated to Diageo paying almost $500 a bottle.[9]
See also
References
- ^ a b "Working At Casamigos: Employee Reviews and Culture". www.zippia.com. May 18, 2020.
- ^ Solo-Lyons, Natasha. "Rande Gerber told us how he made Casamigos a billion-dollar tequila brand with hands-on leadership and no yes-men". Business Insider.
- ^ "George Clooney's Casamigos Tequila named fastest-growing spirits brand". The Drinks Business. August 1, 2022.
- ^ Julia Kollewe (June 22, 2017). "George Clooney sells his tequila company for up to $1bn | Business". The Guardian. Retrieved March 20, 2021.
- ^ Natalie Robehmed (June 21, 2017). "George Clooney Could Get Up To $233 Million From Casamigos Tequila Sale". Forbes.com. Retrieved March 20, 2021.
- ^ Elkins, Kathleen (July 24, 2017). "How George Clooney accidentally started a billion-dollar tequila company". CNBC. Retrieved July 30, 2017.
- ^ "George Clooney's tequila firm Casamigos sells for $1bn". BBC News. June 21, 2017. Retrieved March 20, 2021.
- ^ Fontanella-Khan, James; Massoudi, Arash; Vandevelde, Mark (June 21, 2017). "Diageo pays up to $1bn for George Clooney tequila brand". Financial Times. Retrieved June 23, 2017.
- ^ Wilmot, Stephen (June 22, 2017). "Why Diageo Is Paying $500 a Bottle for George Clooney's Tequila". The Wall Street Journal. United States. Retrieved July 1, 2017.