Chaleo Yoovidhya

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Chaleo Yoovidhya
เฉลียว อยู่วิทยา
Ratchaburi, Siam[1]
Died17 March 2012(2012-03-17) (aged 88)
Bangkok, Thailand
Occupations
  • Businessman
  • investor
Known for
Spouse(s)Noklek Sodsri (divorced)
Bhavana Langdhara
Children11,[2] including Chalerm

Chaleo Yoovidhya (Thai: เฉลียว อยู่วิทยา, RTGS: Chaliao Yuwitayaa, pronounced [t͡ɕʰā.lǐa̯w jùː.wít.tʰā.jāː]; Chinese: 許書標; pinyin: Xǔ Shūbiāo; 17 August 1923 – 17 March 2012)[2] was a Thai businessman and investor. He was the originator of Krating Daeng (กระทิงแดง) and co-creator of the Red Bull brand of energy drinks. At the time of his death in 2012 at the age of 88, he was listed as the third-richest person in Thailand, with an estimated net worth of US$5 billion.[3][4]

Background

Various news sources suggest Chaleo was born in

Phichit.[2][9] His father was an immigrant from Hainan.[10]

With little formal education, he worked for his parents, then moved to

antibiotics salesman, before quitting to set up his own small pharmaceutical company, TC Pharmaceuticals, in the early-1960s.[11][2][9] Later, after a claimed stroke of "divine inspiration", he developed an energy-boosting beverage that was first introduced in 1976. The logo depicts two large red bulls charging each other. The bulls are not cattle, but wild gaur
, a bovine species native to Southeast Asia and called krathing (กระทิง) in Thai.

energy drinks in Thailand, and was also part-owner of Piyavate Hospital, a private hospital in Thailand, and co-owner of the sole authorized importer of Ferrari
sports cars into Thailand.

Death

Chaleo died in Bangkok on 17 March 2012.[2]

See also

References

  1. ^ "ย้อนตำนานเจ้าพ่อกระทิงแดง 'เฉลียว อยู่วิทยา' มหาเศรษฐีหัวใจคุณธรรม". ASTV Manager (in Thai). 24 February 2025. Retrieved 24 March 2012.
  2. ^ a b c d e f g "Chaleo Yoovidhya" (Obituary). The Telegraph. 19 March 2012. Retrieved 9 January 2018.
  3. ^ "Chaleo Yuwitthaya dies at 90". Bangkok Post. Retrieved 17 March 2012.
  4. ^ "Chaleo Yoovidhya dies". Forbes. March 2012. Archived from the original on 18 March 2012. Retrieved 17 March 2012. Net Worth $5B As of March 2012 #205 Forbes Billionaires, #3 in Thailand
  5. ^ Segal, David (18 March 2012). "Chaleo Yoovidhya, Who Created Red Bull Beverage, Is Dead" (Obituary). The New York Times. Retrieved 9 January 2018.
  6. ^ "Red Bull creator and Thai tycoon Chaleo Yoovidhya dead". BBC News. 17 March 2012. Retrieved 9 January 2018.
  7. ^ "Thai billionaire inventor of Red Bull Chaleo Yoovidhya dies aged 89" (Obituary). The Australian. 19 March 2012. Retrieved 9 January 2018.
  8. ^ Horn, Robert (18 March 2012). "Duck Farmer to Billionaire: Red Bull Co-Founder Dies" (Obituary). Time. Retrieved 9 January 2018.
  9. ^ a b c d Childs, Martin (21 March 2012). "Chaleo Yoovidhya: Recluse who created the Red Bull energy drink" (Obituary). The Independent. Retrieved 9 January 2018.
  10. ^ Hong Nui China
  11. ^ "History". T.C. Pharma (TCP). Archived from the original on 24 July 2020. Retrieved 9 January 2018.
  12. ISBN 9780230513068
    . Retrieved 24 September 2012.
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