Champagne in popular culture
Early history
Although sparkling wine was invented in the
When the
Popular demand
Successful marketing during the Industrial Revolution helped to firmly establish Champagne's reputation among the middle class and affluent elite of the time. The wine came to symbolize the "good life" to which all people could aspire. It also brought charges of decadence and indulgence.[4] As the American writer F. Scott Fitzgerald once commented, "Too much of anything is bad, but too much Champagne is just right."[5]
Towards the end of the 19th century, with a new cohesion in social groups based on economic choices, the beginnings of
The "story" of Champagne wine was gradually re-told, effectively suppressing outdated and unfashionable ideas and images and promoting more desirable ones. This served not only the interests of Champagne négociants but the French
By this time, Champagne had come to be seen not only as a luxury but as a worldwide cultural treasure.[9]
Marketing and placement
In 1866 the famous entertainer and star of his day,
In art
French producers commissioned a diverse range of artists to produce advertising material, most notably posters, which dramatically raised the profile of both producer and artist alike. The works are still recognised and highly prized for their artistic merit.[11] The list includes:
- Pierre Bonnard
- Walter Crane
- Alfons Mucha
- Henri Toulouse-Lautrec
Champagne also makes a more informal appearance in paintings by masters such as:
- Édouard Manet in Un bar aux Folies-Bergère (1882)
- Théodule Ribot in Nature morte (1886)
- Paul Cézanne in Chez le Père Lathuile (1879) and Chaise, bouteille et pommes (1906)
Champagne has widely being portrayed as the drink of celebration for toasting returning heroes from war. The Best Years of Our Life's (1946), Coming Home (1976), The Deer Hunter (1977), and For Queen and Country (1988) are examples. It symbolically represents the joy of those who have their family members returning home whilst challenging the premise that war should be celebrated so highly through the use of champagne. More recently this is illustrated beautifully within the stage play 'Minefield' by Lola Arias (Argentina) by former Royal Marine Commando and performer Dr David Jackson through his deep psychological rejection of home coming whilst around him those that view the war from afar drink champagne.
In literature
Champagne has important symbolic status in renowned literary works, such as:
- Émile Zola's Nana (1880)
- Alexander Pushkin's Eugene Onegin (1833)
- Johann von Goethe's Faust(1808)
In more popular literature – including periodicals and magazines such as Punch, La Vie Parisienne and Le Rire, and with humourists such as Richard Voigts, Honoré Daumier and John Leech – the wine became a vehicle for scathing satires of the elite and middle-classes.[11]
In music
In music from the era, especially in music hall and beer hall venues, tunes such as "Champagne Charlie" and "Ruinart-Polka" were very popular. The "Charles Heidsieck Waltz", after the pioneering Champagne producer, was an orchestral piece composed by Paul Mestrozzi which debuted in 1895 in honour of the Austrian emperor, accompanied by the presence of the wine itself.[11]
The term "champagne music" was a term used by bandleader Lawrence Welk to describe a style of music akin to easy listening that Welk performed with his band. Trademarks of the "champagne music" style include a light and upbeat tempo, muted brass instruments, accordions, woodwinds (especially clarinets), pizzicato strings, and frequent use of staccato. "Champagne music" became widely recognized through Welk's national television show, which ran for 27 years.
Champagne has long been associated with stars of
is quoted as saying "She keeps Moet et Chandon in her pretty cabinet."Since the late 1990s, high-end champagne brands have been featured in
In 2011, American duo LMFAO released a song entitled "Champagne Showers".
In movies
One of the longest-lasting associations of Champagne and popular culture belongs with
Champagne has provided inspiration and a touch of
As a colour reference
Although often bearing little actual resemblance to the colour of the wine itself, the superlative-sounding name "
Ritual and symbolic uses
The iconic nature of Champagne has long been used as a means of effusive ritual celebration, in which the wine is not consumed so much as "sacrificed". The Champagne bottle traditionally smashed off the
In a similarly extravagant vein, Marilyn Monroe was reputed to have taken a bath in 350 bottles of Champagne.[25]
The "saucer" shaped glass is another Champagne icon associated with a celebrity sex symbol. The
See also
References
- ISBN 0-06-621282-0
- ISBN 0-7645-5354-2
- ISBN 0-19-860990-6
- ISBN 0-671-68702-6
- ^ Emily Temple, "'Too Much Champagne Is Just Right': Famous Writers on How to Drink", The Atlantic, Accessed 14 April 2013
- ^ Kolleen M Guy, When Champagne Became French: Wine and the Making of a National Identity JHU Press, 2003, pg 4-6
- ^ Kolleen M Guy, When Champagne Became French: Wine and the Making of a National Identity JHU Press, 2003, pg 6
- ISBN 978-0199681372, attributed
- ISBN 0-06-073792-1
- JSTOR 286747
- ^ a b c Kolleen M. Guy. (2003). "When Champagne Became French: Wine and the Making of a National Identity". JHU Press. Page 234.
- ^ Ojumu, Akin (8 September 2002). "Hip pop". The Observer. London. Retrieved 2009-09-08.
- ^ L. Farmer "Grabbing le Bâton - A new generation of Champenois is ready to handle the good and the too good Archived November 24, 2007, at the Wayback Machine" The Wine News, Accessed 16 December 2007
- ^ Woodard, Richard (June 16, 2006). "Rapper Jay Z boycotts "racist" Cristal". Decanter.com. Archived from the original on March 24, 2010. Retrieved 2009-09-08.
- ^ Steinberger, Mike, Slate.com (June 22, 2006). "The Cristal Boycott". Slate.
{{cite journal}}
: CS1 maint: multiple names: authors list (link) - )
- ^ "Is the champagne in the Jay-z video for real? It's complicated.", Bloomberg Businessweek, Brand New Day, Burt Helm, October 25, 2006
- ^ Make mine a 007...: Film statistics Archived December 26, 2007, at the Wayback Machine, accessed 16 December 2007
- ^ IMDB: The Champagne Waltz (1937)
- ^ Wine Intro "Champagne and Movies" Accessed 16 December 2007
- ^ Into Wine "Champagne at the Movies"
- ^ Kolleen M Guy, When Champagne Became French: Wine and the Making of a National Identity JHU Press, 2003, pp 37-40
- ^ Pimm Jal De La Parra, U2 Live: A Concert Documentary Omnibus Press 2003, p128
- ^ Johan Åkesson, "Vaskning är bratsens provokation" (Eng. ”Sinking is the brats’ provocation”), Dagens Nyheter, 2 August 2010
- ^ L. Cramer "Champagne is the life of the Party" San Jose Mercury News, 7 December 2007
- ^ "Champagne Glass Origin". Snopes. 3 March 2002.