Colombina (candy brand)
 | |
| Country | Colombia |
|---|---|
| Introduced | 1927 |
| Markets | Worldwide (over 80 countries)[1] |
| Website | colombina.com |
Colombina, or Dulces Colombina, is a Colombian multinational[2] candy brand.[3] The brand operates in Venezuela,[4] the United States and 78 other countries around the world.[1]
Among their main domestic market competitors are "
,History
Colombina was started by don
During the 1970s, Hernando Caicedo's son, Jaime Hernando, took over the company's reigns. He expanded the branch's reach to the United States and Europe, inventing, along the way, a type of candy named "Bon Bon Bum". Later, after Nutella entered the Colombian market, Colombina launched a competing brand called "Nucita". During that era, the company hired the famed French mime, Marcel Marceau, to promote their candies on television advertisement campaigns.[8]
In 2012, Colombina opened a production plant in South Africa.[9]
As of 2022, Cesar A. Caicedo was Colombina's president. He has been in that position for more than two decades.[10]
References
- ^ a b Ramírez-Santos, Hernando (May 9, 2023). "Cómo Colombina busca endulzar a las nuevas generaciones en EEUU".
- ^ S.A.S, Editorial La República. "Colombina subió 36% sus ventas del primer trimestre impulsado por dulces y galletas". Diario La República.
- ^ Payne, Christopher (October 25, 2018). "La vida íntima de las golosinas" – via NYTimes.com.
- ^ "Bon Bon Bum y Supercoco: los dulces más comprados por los venezolanos desde la apertura de la frontera". September 27, 2023.
- ^ "Dulces que más se venden en Colombia para Halloween; dos empresas compiten duro". pulzo.com.
- ^ "En plena guerra contra el azúcar, Colombia se ubica como el mayor productor mundial de chupetas de dulce". Semana.com Últimas Noticias de Colombia y el Mundo. June 29, 2023.
- ^ "History". colombina.com.
- ^ "Nucita, uno de los dulces colombianos más apetecidos del mundo". revistadiners.com.co. November 15, 2023.
- ^ "Con dulces y moldes para la construcción, tres empresas caleñas crecen en África". August 23, 2023.
- ^ Línea, Bloomberg (September 18, 2023). "César Caicedo". Bloomberg Línea.