ColorsxStudios

Source: Wikipedia, the free encyclopedia.

COLORSxSTUDIOS GmbH
YouTube information
Channel
Years active2016–present
GenreMusic
Subscribers7.23 million[3]
Total views2.76 billion[3]

Last updated: 16 Jan 2024
Websitecolorsxstudios.com
Footnotes / references
[4][5][6][7]

ColorsxStudios

GmbH (formerly Colors Media UG), commonly known as Colors (stylized in all caps), is a German music performance platform that aims at introducing and showcasing emerging artist talent in the form of videos with minimalist aesthetics. Since its inception in February 2016, their eponymous YouTube channel has amassed over five million subscribers and almost two billion cumulative views. The recognisable peculiarity of their videos is that each band or artist is filmed alone on stage with a neutral background of a particular color.[8][2][9][10][11]

Having hosted artists such as

live music channels on YouTube.[15][16][8][2]

History

In 2016, Philipp Starcke left his advertising job in

Emilio Mercuri, who performed his song "Sienna" accompanied only by his acoustic guitar.[8][17] The video of this recording was posted on February 19, 2016, on YouTube and marks the first episode of a long series titled "A Colors Show".[18]

Initially, the company was officially

GmbH in September 2019, increasing its share capital up from €900 to €25,000 and crediting Felix Glasmeyer and Jonas Weber as co-founders.[5][4][19] Apart from earning revenue from advertisements running before videos, ColorsxStudios also used partnerships with brands like Adidas and WeTransfer in 2018.[20][21] In December 2020, over 200 recordings from ColorsxStudios sessions were made available on streaming platforms, with a comprehensive playlist on Spotify amassing over 200 thousand followers within only one month of creation.[22] On social media platforms other than YouTube, ColorsxStudios has amassed over one million followers on their Instagram page,[23] and over 266 thousand followers on their Facebook page.[24]

Content

The main Colors video series are categorized under the following names:

Operating model and public image

The artistic and committed identity of ColorsxStudios has become increasingly defined since their inception. Their social engagement charter states that their responsibility is to choose artists whose voices and messages are part of an inclusive and culturally diverse structure, whose goal is to build bridges between cultures and artistic disciplines.[26] This diversification of means of expression and this choice to broadcast committed artists are fully in line with the founding principles of the studio, which is now defined as a "musical platform" in the broad sense.[27] In the same vein, ColorsxStudios has launched an online store where they sell a range of products ranging from environmentally responsible clothing to vinyls featuring certain original titles.[28]

References

  1. ^ Cherry, Ronnia (14 April 2020). "An In-Depth Conversation with Brandon Payano, COLORS A&R". DJBooth. Retrieved 3 January 2021.
  2. ^ a b c d Chow, Andrew R. (27 November 2019). "Meet COLORS, a Rising Powerhouse for Music Discovery". Time. Retrieved 3 January 2021.
  3. ^ a b "About COLORS". YouTube.
  4. ^ a b "Imprint". Germany: colorsxstudios.com. Archived from the original on 28 November 2020. Retrieved 3 January 2021.
  5. ^ a b c Ma, Nathan (3 October 2019). "How COLORS Became the Music Industry's Tastemaker". FFWD. Medium. Archived from the original on 24 October 2019. Retrieved 3 January 2021. The studio itself is tucked away in Funkhaus Berlin. Originally registered as Colors Media UG in Berlin by Philipp Starcke in 2017, COLORS rebranded as Colorsxstudio GmbH last month, bringing its share capital up to €25,000 from €900 and adding Felix Glasmeyer and Jonas Weber on board as co-founders.
  6. ^ Kenneally, Cerys (23 March 2020). "COLORS launch 24/7 London livestream following coronavirus pandemic". The Line of Best Fit. Retrieved 3 January 2021.
  7. ^ "COLORS: About". YouTube. Retrieved 3 January 2021.
  8. ^
    ISSN 1292-6213
    . Retrieved 3 January 2021.
  9. . Retrieved 3 January 2021.
  10. ^ . Retrieved 3 January 2021.
  11. ^ Spencer, Samantha (19 February 2018). "Youtube Spotlight: COLORS Berlin". WRVU. Retrieved 3 January 2021.
  12. ^ "From Billie Eilish to Jorja Smith: iconic performances from Youtube's most unique music channel, COLORS". Purple Sneakers. Australia. 24 June 2020. Retrieved 3 January 2021.
  13. ^ Frankinet, Marie (16 October 2019). "Comment les sessions Colors sont devenues si populaires?" [How did the Colors sessions become so popular?]. Moustique.be (in French). Belgium. Archived from the original on 19 October 2019. Retrieved 3 January 2021.
  14. ^ Sutton, Naima (10 August 2020). "How COLORS Studio Upstaged The Traditional Music Media". Shades of Noir. Archived from the original on 15 January 2021. Retrieved 3 January 2021.
  15. ISSN 0049-3910
    . Retrieved 3 January 2021.
  16. ^ Yuen, Michelle (30 July 2020). "How COLORS, DSCVR, and NPR Tiny Desk Concerts Affect Artist Growth". Chartmetric. Retrieved 3 January 2021.
  17. ^ Green, Dylan (12 February 2019). "10 Artists Who Need COLORS Music Videos". DJBooth. Retrieved 3 January 2021.
  18. Mercuri, Emilio (19 February 2016). "EMILIO MERCURI - SIENNA | A COLORS SHOW"
    . YouTube. COLORS. Retrieved 3 January 2021.
  19. ^ "Colors Media UG". northdata.com. Retrieved 3 January 2021.
  20. Complex
    . Retrieved 3 January 2020.
  21. ^ "WeTransfer and COLORS present colorful new music series showcasing up-and-coming artists". WeTransfer. 17 March 2018. Retrieved 3 January 2020.
  22. ^ "Playlist: COLORS - ALL SHOWS". Spotify. 11 December 2020. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  23. ^ "COLORS (@colorsxstudios)". Instagram. Retrieved 3 January 2021.
  24. ^ "COLORS | Facebook". Facebook. Retrieved 3 January 2021.
  25. ^ "YSEULT – NEW OPERA". colorsxstudios.com. 13 November 2020. Archived from the original on 15 January 2021. Retrieved 3 January 2021.
  26. ^ "Social Responsibility". colorsxstudios.com. Germany. Retrieved 3 January 2021.
  27. ^ "About". colorsxstudios.com. Germany. Retrieved 3 January 2021.
  28. ^ "COLORSXSTUDIOS SHOP". shop.colorsxstudios.com. Retrieved 3 January 2021.

External links