Computer Literacy Bookshops

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Computer Literacy Bookshops was a local chain of bookstores selling primarily technical-oriented books in Northern California. It was founded in 1983 in Sunnyvale, California, where its concentration in technical books fit well with its Silicon Valley customer base.

Computer Literacy was acquired by CBooks Express in 1997, and after going public traded as fatbrain.com, selling books both online and in brick-and-mortar stores. Fatbrain was acquired by Barnes & Noble in 2000, which absorbed the company into its main enterprise, and shut down the physical stores the following year.

History

The first Computer Literacy Bookshop was opened in March 1983

Apple Computer, Inc.
at One Infinite Loop in Cupertino.

The store not only sold books and periodicals but displayed galley pre-prints for skimming and editing, held author and guest engineer speaking events such as Gene Amdahl or Donald Knuth.

In 1993, the only East Coast location was opened in the

Tysons Corner
area of suburban Washington, DC to make a total of four bricks-and-mortar locations. On August 25, 1991, the company registered the domain name clbooks.com and began taking book orders from customers worldwide via email. Their UUCP hostname was clb_books.

Acquisition by CBooks Express

In 1995, Chris MacAskill and Kim Orumchian started an online bookstore called CBooks Express, specializing in computer-related books. The domain for CBooks Express was cbooks.com. Computer Literacy Bookstores moved[when?] to sue CBooks Express for trademark infringement. Instead, the young company acquired Computer Literacy Bookshops in 1997.[4][5] The combined company became ComputerLiteracy.com, and it went public in 1998.[6]

Fatbrain

Soon after going public the company was renamed Fatbrain.com

NASDAQ
FATB) after a six-month process to come up with a new name. Company executives worked with branding specialists Interbrand Group; but eventually a name suggested by the company's editorial director, Deborah Bohn, was chosen. Along with the new name, a new logo (an emoticon: {*}) and slogan were introduced.

eMatter and MightyWords

In the summer of 1999 Fatbrain started selling electronic documents under the eMatter brand.[8] This was eventually spun off as a new company called MightyWords.[9]

Acquisition by Barnes & Noble

Fatbrain.com was acquired and absorbed by Barnes & Noble, the large bookstore chain, in November 2000.[10] The physical stores were finally closed on December 1, 2001, and the domain name clbooks.com was retired; it is now operated by an unrelated organization.

References

  1. PC Magazine
    , July 10, 1984.
  2. ^ Kathy Kincade, "The Making of a Computer Bookstore," Computer Language Magazine, September 1987.
  3. San Jose Mercury News
    October 26, 1987.
  4. ^ Author Unknown, "CBooks Express: A Focus on Digital Lore," The New York Times, April 23, 1998
  5. ^ Dale Buss, "Internet World Interview Archived 2006-10-16 at the Wayback Machine," Internet World Magazine, May 15, 2000
  6. ^ Author Unknown, "The Inspiring Story Of The Man Behind SmugMug And FatBrain," Mixergy, April 6, 2010
  7. ^ Author Unknown, "The Name Game At $7.50 a Share," The New York Times March 30, 1999.
  8. ZDNet
    , August 31, 1999
  9. CNET News
    , June 6, 2000
  10. San Jose Mercury News
    September 16, 2000. Article about Barnes & Noble Acquisition.

External links

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