Confessions of a Republican

Add links
Source: Wikipedia, the free encyclopedia.
"Confessions of a Republican"
The "Confessions of a Republican" advertisement, runtime
Agency
Doyle Dane Bernbach
Client
Running time4 minutes, 21 seconds
CountryUnited States

"Confessions of a Republican" is a political advertisement aired on television during the 1964 United States presidential election by incumbent president Lyndon B. Johnson's campaign.

Background of creation

In the advertisement, a man in his late twenties speaks to the camera about his pride in the Republican Party's past, before admitting that he is frightened by Republican nominee

U.S.S.R.
He explains that he believes that the party is making a great mistake, and that he will be voting for Johnson in the election.

The four-minute ad was produced by DDB in July 1964.[1] It was a requirement of the casting that actor William Bogert be a Republican. While Bogert was performing a script rather than expressing his own views and is not presented by name, he has described the ad as similar to his own viewpoint and said that he was allowed to improvise somewhat to include his own thoughts on the election.[2]

Though less well-remembered than Johnson's "Daisy" ad (also suggesting that Goldwater might start a nuclear war), it ran in the North and was intended to develop fears about Barry Goldwater and his supporters, such as the then head of the Ku Klux Klan.[3][2]

The

Avis (the We Try Harder campaign). A DDB spokesman reportedly told Johnson's advisers that "We are deadly afraid of Goldwater and feel that the world must be handed a Johnson landslide."[4]

Broadcast and later usage

Bogert was interviewed about the ad for its 50th anniversary in 2014, saying that he believed that Tea Party activists had many undesirable attributes in common with Goldwater, and that he had not voted Republican for a long time.[2]

The advertisement was the subject of renewed attention in March 2016 because of

Hillary Clinton campaign in July 2016 with alterations based on Trump's public statements on nuclear warfare.[8]

See also

References

  1. ^ Mann, Robert. Daisy Petals and Mushroom Clouds, pp. 54-55 (2011)
  2. ^ a b c (19 November 2014). Confessions of a Former Republican, Horseshoes and Hand Grenades Theatre
  3. ^ Hendershot, Heather. What's Fair on the Air?, p. 176 (2011)
  4. Museum of the Moving Image (New York City)
    . Retrieved 12 March 2016.
  5. ^ Freedlander, Adam (9 March 2016). A “Republican Confession” from 52 years ago has a lot to say about this year’s election, Quartz (publication)
  6. Pennlive.com
  7. ^ Bill Bogert on Rachel Maddow's show
  8. ^ Confessions of a Republican | Hillary Clinton

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Confessions_of_a_Republican&oldid=1144677896"