DEJ Productions

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DEJ Productions
Company type
Blockbuster LLC (1998–2005)
First Look Studios
(2005–2006)

DEJ Productions was an American independent film studio, distribution, production and home video company founded in 1998 by Dean Wilson, Ed Stead and John Antioco.

History

The studio distributed 225 films in eight years, including the Academy Award-winning

Blockbuster Video. DEJ was named after the first initials of its three executives at the time, its Executive Vice President Dean Wilson, its General Counsel and Executive Vice President of Business Development Ed Stead, and its CEO John Antioco. The company released a few of its acquired films theatrically. A notable example was the U.S. rights to the Sylvester Stallone film D-Tox, which Universal Studios
declined to distribute in the U.S. DEJ picked up the film and released it under the title Eye See You, a name it also used in the home video release.

Based in

Showtime while obtaining video rights to first run titles airing on the cable channels such as Whoopi Goldberg's made-for-Showtime film, Good Fences. In the media industry, this was considered a synergistic business model.[1] One of the founding partners, Dean Wilson, explained DEJ's philosophy on convincing filmmakers of their business model in an interview in 2002. He said, "A lot of filmmakers initially have this belief that they're not a success unless they end up in a theater...They all want to be Spielberg and all want to make tons of money eventually, but I think that in a lot of these early projects, they put everything into it, and I would love to see theatrical release. But I think they're now coming to terms with the fact theatrical release isn't available for everything. We offer up exposure to people, which, when it comes down to it, is really what they want."[2]

Because of some success in the home video marketplace with a few of the picked up films, DEJ ended its exclusive deal with Blockbuster to gain wider release of some of its breakout titles.[3] An example was when DEJ picked up the home video rights to The Boondock Saints which had failed at the box office but proceeded to make almost $12 million[4] in home video and spawning a sequel.[5] DEJ began co-financing higher profile films for theatrical release including, Monster and Crash. DEJ's first Oscar winner was Charlize Theron in Monster. The following year, the independent film Crash was the winner of several Academy Awards including Best Achievement in Film Editing, Best Writing of an Original Screenplay, and Best Motion Picture of the Year, as well as 41 other awards from various organizations. DEJ's increasing notoriety led to more involvement in the production side, which was a change in its business model. The first result was that the company scaled back the number of productions it was involved with. The second was that the financial risk increased as the push for quality was raised. "As a company that's looking to grow over time, the objective is to find projects that are bigger and better," said DEJ VP of acquisitions Andy Reimer.[6]

With the shift in business came both business practices and ownership change. First Look Studios combined sales forces with DEJ as First Look began to distribute some of DEJ's home video product starting in 2001. Four years later, First Look Studios purchased DEJ from Blockbuster for $25 million (~$37.5 million in 2023) in 2005.[7] It received DEJ's entire inventory of 225 films, as well, in exchange for home video revenue sharing with Blockbuster.[8] DEJ's Dean Wilson moved over to First Look as its Chief Operating Officer.[9]

By 2010, First Look Studios fortunes had eroded, and the company was disbanded following bankruptcy. While the DEJ nameplate was largely discontinued by 2006 just after the First Look buyout, its logo can still be seen in video releases as

Millennium Entertainment acquired much of the DEJ and First Look film library in 2010. In 2011, the filmmakers who made Animal for DEJ received a favorable decision concerning the profits made in the 2005 direct-to-video release.[10]

Productions

References

  1. ^ DEJ Productions Acquires North American Rights to My Date With Drew. Business Wire. 17 May 2005. http://www.businesswire.com/news/home/20050517005865/en/DEJ-Productions-Acquires-North-American-Rights-DATE
  2. ^ Wilonsky, Robert. Small Screen, Big Step: DEJ Productions tries to give "direct-to-video" a good name. Dallas Observer. 28 February 2002. http://www.dallasobserver.com/2002-02-28/culture/small-screen-big-step/ Archived 2012-10-19 at the Wayback Machine
  3. ^ Olson, Catherine Applefeld. DEJ expands business model. Billboard, 1 March 2003.
  4. ^ Vachon, Christine. A Killer Life: How an Independent Film Producer Survives Deals and Disasters. New York: Simon & Schuster, 2007, p. 38.
  5. ^ Hettrick, Scott. "B'buster Vid Prod'n Up." Variety. 21 April 2002.
  6. ^ Netherby, Jennifer. DEJ Gets First Oscar Nom. Video Business (Magazine). 2 February 2004.
  7. ^ Arnold, Thomas K. Video Rental Chain Blockbuster Inc. is Ridding Itself of its Film Acquisition and Distribution Subsidiary. Billboard. 5 November 2005 accessed online at http://www.billboard.com/biz/articles/news/1403263/first-look-buys-blockbuster-unit
  8. ^ Hettrick, Scott. DEJ Deal to First Look. Variety. 5 November 2005
  9. ^ Tribbey, Chris. "First Look's Dean Wilson Passes Away." Home Media Magazine, 26 July 2010, p. 8.
  10. ^ Ofgang, Kenneth. "Court Revives Suit Over Profits From Ving Rhames Movie." Metropolitan News-Enterprise. 14 March 2011. See http://www.metnews.com/articles/2011/anim031411.htm and the court case at Animal Film, LLC v. DEJ Productions, 193 CA 4th, 471-2, 123 CR 3d 72 (2011)
  • [1] IMDb page on DEJ Productions
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