Dirt Devil
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Parent Techtronic Industries | | |
| Website | www.dirtdevil.com | |
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Dirt Devil is a
Royal Appliance Manufacturing Company
The origins of the Dirt Devil brand can be traced back to a company founded in 1905 as the Royal Appliance Manufacturing Company, selling the 'Royal Sweeper' from premises on Cochran Road in
In 1984 Royal introduced the Dirt Devil Hand Vac, to compete as a lower-cost, mass-market alternative to the existing Royal Prince line of all-metal hand vacuums, as well to compete with the Black & Decker DustBuster. Originally bearing the name "Royal Dirt Devil", the company chose to make Dirt Devil the primary brand name, and as such the Dirt Devil line eventually evolved to include more models, including upright vacuum cleaners, most bearing distinctive red plastic cases.[3][4]
In 2003 Royal Appliance Mfg. Co. was sold to
Historical Products
- Dirt Devil Hand Vac - Introduced in 1984, and selling over 23 million units by 2004.[4]
- Dirt Devil Broom Vac (corded) - debuted 1987
- Dirt Devil Broom Vac (cordless / rechargeable)
The current range of products can be found at https://dirtdevil.com
Slogans
- "Nothing escapes the power of a Dirt Devil" (1995–2005)
- "Fight Dirty" (2005–2014)
- "Let's Go" (2013–present) [1]
The UK Company
Dirt Devil products, adapted for UK mains voltage (240v AC), can still be found in limited quantities in some online marketplaces, and second-hand shops, but the Dirt Devil UK website currently (April 2024) offers no actual products for sale, no office telephone number, and displays an address now occupied by an unrelated company (Screwfix Ltd).[6] Dirt Devil UK was part of Pulse Home Products Ltd, registered as commission agents involved in the sale of furniture, household goods, hardware and ironmongery in the UK and Ireland. Pulse Home Products Ltd entered the voluntary liquidation process on 1 August 2023, and is scheduled for dissolution on 2 June 2024.[7]
References
- ^ "TTI Floor Care North America - Company History". ttifloorcare.com. Retrieved 7 April 2024.
- ^ "Royal by P.A. Geier Co". vacuumland.org. Retrieved 9 April 2024.
- ^ "Dirt Devil - About us". dirtdevil.com. Retrieved 10 April 2024.
- ^ a b "Encyclopedia of Cleveland History - Royal Appliance Manufacturing Co". case.edu/ech. Retrieved 10 April 2024.
- ^ "TTI Floorcare - overview". tti floorcare.com. Retrieved 10 April 2024.
- ^ "Dirt Devil (UK)". dirtdevil.co.uk. Retrieved 7 April 2024.
- ^ "Pulse Home Products Ltd (Company no.06322952)". Gov.uk, Companies House. Retrieved 7 April 2024.