Doing Business in 21st Century India
ISBN 0-446-40224-9 | |
Doing Business in 21st Century India: How to Profit Today in Tomorrow's Most Exciting Market is a 2008
Overview
The book is mainly targeted towards
The book cover illustration is a picture of a man with a laptop computer riding an elephant. Bagla narrates the story of the blind men and the elephant in the introduction to the book as a way to describe India to Western businesspeople.
Critical reception
The book currently holds five-star reviews from several of
The book was positively reviewed in the business publications India Today,[5] Business Line,[6] and Businessworld.[7] Ron Somers, the president of the U.S.-India Business Council, called the book "required reading for anyone who wants or has business in India."[8] Jagdish Sheth, the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University, called it "an excellent practical guide,"[9] and R. Gopalakrishnan of the Tata Group described it as "a refreshingly simple book on a very complex subject."[9]
See also
- Globalisation in India
- International business
External links
References
- ^ a b Sharma, Garima. "Business class". Archived from the original on 8 September 2010. Retrieved 12 May 2010.
- ^ Hurlbert, Wayne. "Doing Business in 21st Century India by Gunjan Bagla - Book review". Archived from the original on 5 November 2010. Retrieved 12 May 2010.
- ^ Daneman, Joanna. "Riding the elephant to success in India". Retrieved 12 May 2010.
- ^ Yi, Karen. "Doing Business in 21st Century India". Retrieved 12 May 2010.
- ^ Bamzai, Kaveree. "Just not there". Retrieved 12 May 2010.
- ^ "Winning in India". Retrieved 12 May 2010.
- ^ Rajendran, M. "A Guide to the Big Elephant". Archived from the original on 1 October 2009. Retrieved 12 May 2010.
- ^ "Doing Business in 21st Century India". Retrieved 12 May 2010.
- ^ a b "Editorial Reviews". Retrieved 12 May 2010.