Jagdish Sheth

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Jagdish N. Sheth (born 1938) is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University.[1] He was a prominent member of the core team during the initial years of the Indian Institute of Management Calcutta, the first Indian Institute of Management.[2] Prof. Sheth was awarded by Padma Bhushan 2020 for his work in literature & education in United States.[3]

Early life

Sheth was born in

Madras (now Chennai). It was here that he met his future wife, Madhuri Shah, at a local literacy society for high school students that he had founded.[citation needed
]

Academic career

Sheth came to the

consumer psychology and marketing
.

In 2017, he was named a fellow of the Association for Consumer Research.[5]

Writings and activities

Sheth has published more than 200 articles in journals and has written a number of books. His books include Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets with Rajendra S. Sisodia,[6] The Rule of Three: Surviving and Thriving in Competitive Markets, Clients for Life: How Great Professionals Develop Breakthrough Relationships, and Handbook of Relationship Marketing. In 2007, he published The Self-Destructive Habits of Good Companies. In 2008, he published Chindia Rising. In 2014, he published The Accidental Scholar.[7]

The "Sheth Family Foundation" has established Sheth International Awards at the University of Pittsburgh's University Center for International Studies.[4]

In 2003, Sheth founded the "India, China & America Institute" (ICA Institute), a non-profit group that published newsletters and held seminars related to emerging markets, commercial growth, and alignment of policies between those three nations.[8]

He was also founding chairman of the Academic Council of the Mumbai Business School, a business school located in Mumbai, India, but which closed after attracting just 15 students.[9]

References

  1. ^ Holsendorph, Ernest (3 April 2000). "The Atlanta Journal and Constitution". Knight Ridder. Archived from the original on 10 June 2014. Retrieved 11 November 2013.
  2. ^ "About IIM Calcutta". Indian Institute of Management Calcutta. Archived from the original on 23 September 2004. Retrieved 16 March 2010.
  3. ^ "Padma Awards 2020 Announced". pib.gov.in.
  4. ^ a b Reger, Adam (14 October 2013). "Pitt Professor Kathleen Musante, Alumnus Kakenya Ntaiya Win Sheth International Awards". Pitt Chronicle. University of Pittsburgh. Retrieved 15 October 2013.
  5. ^ "ACR Fellow Awardees". Association for Consumer Research. Retrieved 24 September 2018.
  6. ^ Sridharan, R (12 March 2006). "The Face Of Tomorrow Some bold predictions about globalisation from two-no, not economists but-professors of marketing". Business Today. Archived from the original on 10 June 2014. Retrieved 11 November 2013.
  7. ISBN 978-9351500391
    .
  8. ^ "The India China and America Institute".
  9. ^ Murray, Seb (20 May 2014). "Hundreds Of Indian B-Schools Are Forced To Close As Business Bites". Retrieved 19 September 2017.

External links

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