Duty Free World

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For other uses, see DFW.
Duty Free World Inc.
Company typeSole Proprietorship
IndustryTravel retail
FoundedApril 12, 1995 (1995-04-12)
Founders
  • Mayra del Valle
Headquarters12901 N.W. 113 Court,
Medley, Florida
,
United States
Area served
Worldwide
Key people
  • Leylani Cardoso
    (Vice President and COO)
Products
Consumer goods
Number of employees
200+
Websitewww.dfwinflight.com
www.dutyfreeonboard.com

Duty Free World ("DFW") is a U.S. based

Aeromexico, LATAM Airlines and United Airlines,[1][2]
as well as online. The company was established April 1995 by Mayra del Valle and is currently still owned by her and Leylani Cardoso. Duty Free World is the only female-owned company in the travel-retail industry. The company employs over 200 people around the world and processes over 1,068,545 transactions annually from traveling customers.

History

Beginnings

In 1995, a Cuban-American, Mayra del Valle mortgaged her home to pursue the American dream of owning a business when her employer, Inflight Duty Free Shops, of 15 years was sold to Duty Free International. DFW opened its doors having one airline contract with a Canadian charter airline, Royal Aviation. Having a small operation and limited resources, she set off to personally train flight attendants on the technique of selling inflight travel retail in seven locations throughout Canada. In 1999, her daughter, Leylani Cardoso joined the company.[3]

Expansion

In 2001, the company's main competitor, World Duty Free, announced that it would be closing its inflight retail division, giving way for DFW's expansion. In 2002 DFW landed its first major carrier in North America, Mexicana de Aviación. Recognizing that flight attendants were the company's sales force, it launched the first ever flight attendant portal, allowing flight attendants to virtually view their sales activity from anywhere in the world. This new tool became a competitive edge. This won the company its first major US Airline contract in 2003 with US Airways and United Airlines later that same year.[4][5] During this same period, the company began to see the need for specialized travel retail products; owner Leylani Cardoso launched her own line of handbags Bolzano Handbags, that “traveled well”.[6] Today, the company designs and sells over 154,806 private label travel products annually onboard aircraft and online to traveling customers.

The company obtained its first European contract with Spain's

LATAM's onboard duty free business in 2013.[9]

In 2015 the company launched a travel retail website, www.dutyfreeonboard.com, extending the inflight duty free program further; passengers could preorder duty free products and have them delivered in the US or to their flight. This service was later expanded in 2016, allowing friends and family to surprise passengers with special gifts during their flight.[10]

Locations

Duty Free World has offices in the following locations:

Asia-Pacific

  • Guam
  • Guangzhou, China
  • Narita, Japan

North America

  • Chicago, Illinois
  • Houston, Texas
  • Kearny, New Jersey
  • Los Angeles, California
  • Mexico City, Mexico
  • Miami, Florida
  • San Francisco, California
  • Sterling, Virginia

South America

  • Asuncion, Paraguay
  • Guayaquil, Ecuador
  • Lima, Peru
  • Rio de Janeiro, Brazil
  • Santiago, Chile
  • São Paulo, Brazil

Awards and recognition

In 2009 DFW won SFMSDC Supplier of The Year[11] and its COO, Leylani Cardoso was recognized as WIPP member of the year.[12] In 2010 the company received an award from Duty Free News International for Best Inflight Travel Retail of the Year.[13] In 2014 it won Duty Free News International’s The Best Inflight Travel Retailer of The Year with its airline partner Aeromexico.[14]

References

  1. ^ "Company Overview of Duty Free World". 2017-04-24. Retrieved 2017-04-24.
  2. ^ "Duty Free World Wins US Airways Contract". 2003-06-05. Retrieved 2017-04-24.
  3. ^ "Brazil/Mexico" (PDF). 2009-04-02. Retrieved 2017-04-24.
  4. ^ "Duty Free World Wins US Airways Contract". 2003-06-05. Retrieved 2017-04-24.
  5. ^ "Duty Free World Triumphs in United Bid". 2003-07-17. Retrieved 2017-04-24.
  6. ^ "Leylani Cardoso of Bolzano Handbags Interview". Retrieved 2017-04-24.
  7. ^ "Coup For Mayra del Valle as Duty Free World Secures Iberia Inflight Contract". 2007-03-21. Retrieved 2017-04-24.
  8. ^ "Duty Free World Gains Aeromexico and Tam Inflight Duty Free Concessions". 2009-03-24. Retrieved 2017-04-24.
  9. ^ "Make a Purchase from the Comfort of Your Seat". Retrieved 2017-04-24.
  10. ^ "United Employee Helps Take Gifting to New Heights". Retrieved 2017-04-24.
  11. ^ "2009 Winners, 34th Annual Award Gala". Retrieved April 24, 2017.
  12. ^ "WIPP Annual Legislative Meeting: Washington, DC". October 1, 2009. Retrieved April 24, 2017.
  13. ^ "In Pictures: 2010 DFNI Awards for Travel-Retail Excellence in the Americas". March 4, 2010. Retrieved April 24, 2017.
  14. ^ "Shortlist Announced for DFNI Americas Awards". February 14, 2002. Retrieved April 24, 2017.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Duty_Free_World&oldid=1035303953"