EDITED (company)
Industry | Software |
---|---|
Founded | 2009 in London, England |
Founders | Geoff Watts, Julia Fowler |
Number of locations | London, New York City |
Area served | Worldwide |
Services | Retail Analytics |
Number of employees | 110 (2018) |
Website | edited |
EDITED (formerly EDITD
About
EDITED is a Retail Intelligence Platform designed to help retailers increase margins and generate more sales. Its founding product of the same name uses
Since its acquisition of DynamicAction,[7] a leading internal retail analytics company,[8] the EDITED product family includes an Enterprise Intelligence component, which connects 150+ enterprise and cloud data systems so users can pinpoint areas of opportunities across its business operations. With deep prescriptive business analytics, retailers and brands have insight into the profit centric metrics to take action on, including for demand, inventory, promotions, traffic and reviews. These product insights are overlaid directly on a retailer's website and merchandising tools.
The combined signals from internal enterprise and external market data fuel the EDITED Automation arm to expedite decision making across a retail business. These triggers can adjust for product sorting, pricing, replenishment, targeted campaigns and more.
With a global customer reach across 40 countries, EDITED is used by over 200 leading brands and retailers on six continents in countries as diverse as South Africa, Australia, China, Russia, Italy, Germany, South Korea, the United Kingdom and the United States.[4][9]
EDITED was founded by Geoff Watts and Julia Fowler in 2009. The company is backed by Wavecrest Growth Partners, Beringea UK and Hermes GPE. To date it has raised $34 million.[10][11]
In 2012, the company was featured in
In 2017, it won Retail Week's Retail Tech Supplier of the Year,[15] and was ranked one of the Five Best Companies to Work for in Europe by Meritocracy.[16]
In 2021, EDITED acquired leading retail analytics company, DynamicAction.[17][18][19]
References
- ^ Cook, James. "The 14 coolest fashion startups in London". Business Insider. Retrieved 1 October 2015.
- ^ Noyes, Katherine. "What's on trend this season for the fashion industry? Big data". Fortune. Retrieved 1 October 2015.
- ^ a b Sedghi, Ami (22 September 2014). "Editd, using big data to shape and create high street trends". The Guardian. Retrieved 1 October 2015.
- ^ a b Groth, Aimee. "The "Bloomberg terminal for fashion" tells retailers exactly what consumers want in real-time". Quartz. Retrieved 1 October 2015.
- ^ Banks, Libby (26 August 2013). "How to Tell the Fashion Future?". The New York Times. Retrieved 1 October 2015.
- ^ Bradley, Laura (26 November 2014). "If You See These Clothes for Sale on Black Friday, It's Because They're About to Be Uncool". Slate. Retrieved 1 October 2015.
- ^ "EDITED Acquires DynamicAction, Fueling the Future of E-Commerce and Retail Automation | EDITED | Retail Market Intelligence". EDITED. Retrieved 2021-08-19.
- ^ "Retail Analytics". Prowesstics.
- ^ Gibbs, Samuel (13 September 2013). "Editd aims to spot the trends the fashion world doesn't". The Guardian. Retrieved 1 October 2015.
- ^ "Edited raises $29 million to optimize product pricing with AI". 15 April 2020.
- ^ "London-based retail data firm Edited raises $29m to expand". 15 April 2020.
- ^ Silver, James (7 July 2012). "East London's 20 hottest tech startups". The Guardian.
- ^ Lutz, Ashley; Peterson, Hayley. "25 companies that are revolutionizing retail". Business Insider. Retrieved 1 October 2015.
- ^ "THE WORLD'S TOP 10 MOST INNOVATIVE COMPANIES IN STYLE". Fast Company. 13 February 2014. Retrieved 1 October 2015.
- ^ "Winners 2017 | Tech awards Retail Week". techawards.retail-week.com. Retrieved 2018-10-06.
- ^ "Meritocracy Blog | Find inspiring jobs in beautiful companies".
- ^ Zaczkiewicz, Arthur (2021-04-28). "Edited Acquires Internal Retail Data Firm DynamicAction". WWD. Retrieved 2021-08-11.
- ^ "EDITED Completes Purchase of Retail Analytics Firm". Retail TouchPoints. 2021-04-28. Retrieved 2021-08-11.
- ^ "Fashion-tech's funding boom: Who's being funded — and why". Vogue Business. 2021-08-09. Retrieved 2021-08-11.