Egg (magazine)
This article needs additional citations for verification. (November 2015) |
Categories | Gyaru fashion |
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Frequency | monthly |
Founded | 1995[1] (web ver. 2018) |
Final issue | 2014 |
Country | Japan |
Language | Japanese |
Website | https://eggegg.jp/ |
Egg was a style magazine for gyaru fashion, distributed in Japan. It featured photos of ganguro girls and synopses of their tastes and popular trends. The magazine also usually had photos of the newest fashions, where to buy them, latest hairstyles, cell phones, and make up tips. It also had candid photos of ganguro girls on the streets of Japan, similar to Fruits magazine. Egg had its own models which starred in every magazine. Due to the decline of Gyaru popularity, the magazine shut down with the last issue on 31 May 2014.[2]
Egg made its return as an online magazine in March 2018. Since then, there have been published 10 physical issues.
Special editions
Along with the main monthly issues, Egg also released special magazine issues. One was a seasonal beauty magazine called "egg's Beauty" which used to be released each year, but later was typically released twice a year in spring and autumn & winter editions. Other special releases included "Manba" which was an issue published in 2004 when Manba was still a big boom in Japan, "Romi & Kana 120%" which was released in 2010 and was dedicated to popular and longstanding Egg models Hiromi Hosoi (referred to as Romihi in the magazine) and Kanako Kawabata's trip to Guam, and the most recent "Flowers" which was released in March 2011, and is described as "Girl's history of egg" which recapitulates ten years of the magazine.
Models
Egg typically used the same models for each issue of the magazine, some of whom have been involved with the magazine for a very long time. Every so often, these "older generation" of models left the magazine, and newer girls came in. Girls who left the magazine usually went to model for another fashion magazine, or would delve into something different, such as acting, singing or even setting up a clothing line, all of which were popular options. Some girls who left the magazine returned to a normal life outside of the media world and were very rarely seen in the public eye again. Notable Egg models Rumi Itabashi (formally Ringo) and Kaoru Watanabe who were part of the magazine for a long time have since left the magazine and have had children.
Egg usually recruited new models for the magazine while finding girls for "Street Snaps", usually in the famous Center Gai (センター街 Sentā-gai) in
Other publications
Egg had a few other counterpart magazines, including one for men called
References
- ^ ""egg Magazine" revival and promoting their models through YouTube and TikTok". Neo Tokyo. 6 November 2018. Retrieved 24 July 2020.
- ^ "Gyaru magazine egg closes: Is gyaru fashion culture on the way out?". Japan Trends. 8 May 2014. Retrieved 13 August 2015.