Egg car

Source: Wikipedia, the free encyclopedia.
Egg car Fiat Fiorino (a common panel van in Brazil) crossing Lajeado, a Brazilian district in the subprefecture of Guaianases of the city of São Paulo.

Egg car is a type of

eggs at low prices in low-income neighborhoods through a car, often of the Kombi type, equipped with a loudspeaker.[1]

At the same time, eggs are advertised with slogans such as "Attention, housewife. It's the egg car that's passing by your street [...]", the loudspeakers play popular songs, gospel music, and even chicken clucks, which can be adapted according to the target audience. In some cases the advertising message is itself sung, approaching a jingle format.[2] In 2005, in Curitiba, for example, the following phrase was collected on an egg car passing through neighborhoods in the city: "Thirty eggs, thirty eggs only pays three reais. It's the egg car that is passing by [...]", and the phrase is repeated.[3]

In 2020, during the

Pix transfers.[4][5]

In the Quilombo do Orobu, in the region of

Salvador da Bahia, the popular and easily recognized by the community character of the egg car was used to advertise the personal protective equipment against COVID-19, being part of the strategy to contain the disease, with messages like "Covid came from China. Wear a mask and come get the egg!". The strategy posed the question of the need to interact with the community when it comes to promoting social distancing as a way to combat COVID-19. The thought that this distancing would prevent access to food items, such as eggs, generated a conflict that amped up the risk the community submitted itself to by leaving home.[1]

In December 2020, the group Aparelhamento, a collective from

homeless people by the same car. The word also had its function, playing on the similarity of "the egg wants to know", the motto used as an introduction to the questions asked by the megaphone, with the slogan, "the people want to know".[6]

References

  1. ^
    Wikidata Q108145389
    .
  2. Wikidata Q108145392
  3. Wikidata Q108145530
  4. ^ "O carro do ovo na sua rua: Na pandemia, venda ambulante é fonte de renda na periferia de SP e 'invade' reuniões no home office". economia.uol.com.br (in Brazilian Portuguese). Retrieved 2021-08-22.
  5. ^ "O carro do ovo e a nutrição". www.folhape.com.br (in Brazilian Portuguese). Archived from the original on 2021-08-19. Retrieved 2021-08-22.
  6. ^ Magri, Diogo (2020-12-11). ""O carro do ovo quer saber: por que Queiroz estava escondido na casa do advogado da família Bolsonaro?"". EL PAÍS (in Brazilian Portuguese). Retrieved 2021-08-22.

Further reading

External links

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