Freia (chocolate)
Mondelēz International | |
Website | freia.no |
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Freia is a Norwegian chocolate brand. The brand is known for Freia Melkesjokolade and Kvikk Lunsj, as well as for other candy and dessert products.[1] The company was acquired by Mondelez International in 1993.
History
Freia was founded by Olaf Larsen (1867–1920) and Fredrik Wilhelm Hjorth Christensen (1851–) in 1889. Larsen had been experimenting with chocolate for some time and Christensen arranged supplies with cocoa suppliers and paid for machines and the required facilities.
Teal success bought by Johan Throne Holst (1868–1946) in 1892. He took over management from Larsen in 1898 and led the company to commercial success.[2] Holst realized that there was a potential market for edible milk chocolate, in addition to the dark chocolate and other minor products Freia were producing at the time. Holst built up Freia to be Norway's leading chocolate manufacturer.
By the turn of the century, Freia was the leading Norwegian brand in
In 1916, based on the success in Norway, the Throne-Holst family founded the chocolate factory
In 1990, Freia bought all the shares in Marabou. On 12 October 1992,
After Kraft's acquisition, most of the operation remains at Freia's factory in Oslo. Parts of production have been outsourced to Lithuania, Estonia and Sweden, following restructuring from the parent company in the mid-2000s. Since 2012, the owner has been Mondelēz International.