Good Doctor (advertisement)
Ivan Zacharias | |
Music by | Anne Dudley |
---|---|
Starring | |
Production company | Stink |
Produced by | Sarah Hallatt |
Country | United Kingdom |
Preceded by | Returning Hero |
Followed by | Devil's Island |
Official website | www |
Good Doctor (also credited as Doctor or Plague) is a
Sequence
Good Doctor opens in a field in 19th century rural France, where a doctor confirms that one of the field hands is dying of
Production
Background
The "Reassuringly Expensive" campaign, of which Good Doctor is part, began in 1982. Frank Lowe, head of the advertising agency behind the production of Good Doctor, worked on marketing for Stella Artois during his tenure at
Production
Lowe London approached
Actors
Source:[9]
Doctor: Luc Bataini (Luc Lemarie)
Priest: Jean Claude Arnaud (Sociétaire Comédie Française +)
Gunman: Georges gueret
Barman: Thierry Bois
Fool: Thierry Bareges
Release and reception
Schedule
The full 100-second version of Good Doctor premiered in British cinemas on 15 February 2002, with 60- and 70-second cuts appearing on television the following month.[10] It continued to screen for the rest of 2002, proving popular with the British public.[citation needed]
Response
Sales of Stella Artois increased by 18.3% over the year, credited in no small part to the latest "Reassuringly Expensive" piece.[
Good Doctor was also immensely successful at the industry's awards ceremonies, receiving more awards than any other advertising campaign worldwide in 2002.
Legacy
The success of the campaign led to the commission of another piece from Vince Squibb, the writer of Good Doctor. The ad, titled Devil's Island, was released in 2003.[7] The following year, Ivan Zacharias returned as a director for a new Stella Artois advertisement, Pilot.[5] Pilot went on itself to win a Bronze Lion at Cannes, among other awards.[19]
References
Notes
- ^ Fera, Rae Ann (1 April 2002). "Stella in the time of cholera" Archived 8 July 2011 at the Wayback Machine, Boards. Retrieved 8 November 2008.
- ^ Sweney, Mark (15 August 2008). "Stella Artois seeks new ad agency", The Guardian. Retrieved 26 October 2008.
- ^ Bussey, Noel (15 August 2008). "Lowe resigns Stella Artois account after 26 years Archived 23 November 2008 at the Wayback Machine", Campaign. Retrieved 26 October 2008.
- ISBN 0-415-32223-5.
- ^ a b c "Close-Up: Live Issue - How Stella defied convention with its epic-style advertising", Campaign (25 June 2004). Retrieved 26 October 2008.
- ^ a b Wakelin, Simon (1 December 2002). "Reassuringly original Archived 20 November 2008 at the Wayback Machine", Boards. Retrieved 26 October 2008.
- ^ a b Cozens, Claire (3 February 2003). "We're only here for the beer", The Guardian. Retrieved 26 October 2008.
- ^ "Stella Artois, Doctor", The Moving Picture Company website. Retrieved 26 October 2008.
- ^ Lowe Lintas call sheet 4/5-Friday 28 September 2001,Productions Stink and Bay.vista
- ^ White, Jeremy (1 February 2002). "Stella Artois continues 'expensive' campaign", Campaign. Retrieved 26 October 2008.
- ^ Hiscock, Jennifer (15 August 2002) "Biggest Brands", Marketing. Retrieved 26 October 2008.
- ^ a b Gunn, Donald; Wilkie, Emma (2002). The Gunn Report and Showreel of the Year (Fourth Edition).
- ^ Campbell, Lisa (8 November 2002). "Gorgeous cleans up at British Television Craft Awards." Event. Retrieved 5 November 2008.
- ^ Whitehead, Jennifer (3 December 2002). "BBH scoops IPA Effectiveness Grand Prix for Barnardo's", Brand Republic. Retrieved 5 November 2008.
- ^ Day, Julia (14 March 2002). "Ad industry finds silver lining at awards bash", The Guardian. Retrieved 8 November 2008.
- ISBN 2-88479-042-X
- ^ "D&AD Winners, 2002", AdForum.com. Retrieved 5 November 2008.
- ^ Fera, Rae Ann; Christie, Brendan (1 August 2002) "That's a wrap Archived 8 July 2011 at the Wayback Machine", Boards. Retrieved 8 November 2008.
- ^ Pilot details, AdForum.com (2005). Retrieved 8 November 2008
Bibliography
- Persuasion in Advertising - "Case Study: Stella Artois" pp 48 – 54, John O'Shaughnessy and Nicholas J. O'Shaughnessy, Routledge, 2004, ISBN 0-415-32223-5
External links
- Good Doctor on the Smuggler production company website. (.mov format)
- Good Doctor on YouTube