Greenlight

Source: Wikipedia, the free encyclopedia.
For other uses, see Green Light.

In the context of the

traffic signal
, indicating "go ahead".

At the Big Five

major film studios in the United States and the mini-majors, greenlight power is generally exercised by committees of the studios' high-level executives.[5] However, the studio president, chairman, or chief executive is usually the person who makes the final judgment call.[5] For the largest film budgets involving several hundred million U.S. dollars, the chief executive officer or chief operating officer of the studio's parent media conglomerate may hold final greenlight authority.[5] In practical terms, greenlight power in the 21st century at major film studios means the power to commit the studio to spending about US$100 million, on average, for a feature-length motion picture designated for wide release for the North American market.[2] Historically, this power was exclusively held by white male executives in Hollywood, though the status quo has slowly begun to change since the turn of the 21st century.[6] UCLA reported in 2020 that senior management teams at Hollywood film studios were 93 percent white and 80 percent male.[6]

Studio executives weigh many factors when deciding whether to greenlight films, of which a few include: the film already has a bankable star or director attached; the film has a "built-in audience" because it is related to an existing media franchise; the story resonates with a wide audience, evokes passionate emotions, or causes viewers to lean forward in eager anticipation of whatever happens next; the hero is likable and relatable; the film can be marketed to all four quadrants; and the film can be distributed widely through multiple windows and into multiple international markets.[2]

References

  1. ISBN 9781400097593
    . Retrieved 5 July 2023.
  2. ^
    ISBN 978-0-275-99840-0
    . Retrieved July 19, 2023.
  3. ^ "Green light (dictionary definition)". Encyclopedia.com. 2020-05-02. Retrieved 2020-05-11.
  4. ^ "Project Greenlight". HBO. Archived from the original on December 18, 2008. Retrieved January 17, 2009.
  5. ^ a b c Lang, Brent; Shaw, Lucas (2013-11-19). "Who Has Greenlight Power in Hollywood? A Studio-by-Studio Guide". TheWrap. Retrieved 2020-05-11.
  6. ^ a b Barnes, Brooke (August 20, 2020). "Pledging to Tell More Inclusive Stories, MGM Remakes Orion Pictures". The New York Times. p. B1. Retrieved July 8, 2023.
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