International Male
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International Male was a
International Male was a vendor of men's casual, office-casual, and some gallant clothing items which were generally geared to the dandy. Brawn of California, and all brands in its portfolio, is now owned by New Jersey-based group Hanover Direct, which purchased the company in 1987 when founder Gene Burkard retired. Burkard died on December 11, 2020.
The catalog originally carried a wide variety of men's
As of 2009, Hanover Direct consolidated these two product platforms under the Undergear label. Undergear is now the sole catalog and web site and incorporates the non-underwear items that would earlier have been in the International Male catalog-website. The selection of non-underwear clothing is quite limited in comparison to the former years (when International Male was its own separate catalog and website containing many items of clothing besides underwear and swimwear). Over the years, many famous models and actors have posed for the catalog, such as Shemar Moore, Cameron Mathison, Charles Dera, Christian Boeving, David Chokachi, Gregg Avedon, Reichen Lehmkuhl, Rusty Joiner, Brandon Marcel and Scott King.
At one point, Brawn of California partnered with World Financial Network Bank (WFNNB) to offer their customers a credit card. The card is no longer available.
References
- https://web.archive.org/web/20050614234957/http://www.internationalmale.com/
- https://web.archive.org/web/20060402202453/http://internationalmale.com/
- http://articles.latimes.com/1986-08-05/business/fi-1550_1_international-male