Ira Schnapp
Ira Schnapp | |
---|---|
Died | July 24, 1969 (age 74) New York City, New York[3] |
Nationality | Naturalized American citizen[1] |
Area(s) | Letterer, Designer |
Notable works | Superman logo redesign (1940),[4] DC Comics house style in logos, cover lettering and in-house advertising (1950–1967) |
Ira Schnapp (October 10, 1894 – July 24, 1969) He did a great deal of logo and lettering work for the company in the 1940s. Around 1949, he joined the staff as their in-house logo, cover lettering and house-ad designer and letterer, and continued in that role until about 1967.
Life and career
Early life and immigration
Schnapp was born in the small town of Sassow, then in the
Architectural design, film titles, lobby cards, and pulp magazines
Little evidence has surfaced about Schnapp's early work during and after leaving school, but late in his life he often talked about helping to design the very large carved inscriptions on the façade of the
By 1917, Schnapp was doing lettering for the W.T. Slide Company of 115 East 23rd Street in Manhattan, according to his
Schnapp probably did all kinds of show card, print and advertising logos and lettering in the 1930s, including logos for
The Art of the Ages
Ira and Beatrice Schnapp had two children: daughter Theresa, born in 1922, and a son, Martin, born in 1930. In the 1930 census Schnapp's occupation is given as Artist. By the early 1930s, Schnapp and his extended family and siblings had relocated to Manhattan's Upper West Side around 110th Street.
With his own family now numbering four, Schnapp looked for ways to increase his income. He began work on a project he hoped would become a syndicated newspaper feature. Called The Art of the Ages, each entry featured a famous work of art, either a painting or sculpture, reproduced in pen, ink, and textured shading, with a small portrait of the artist, and descriptive text. The only known publication of the series was in the
The Superman Logo
By 1940, Donenfeld and Liebowitz, now in control of
DC Comics freelance work
The Superman logo redesign began a relationship with DC Comics that lasted the rest of Schnapp's working life. His son Martin remembers him often working on lettering for interior pages at home, beginning in the early 1940s. By 1946, many stories lettered by Schnapp can be found, especially on the company's humor titles, though he worked on all kinds of stories, including those with superheroes.
DC Comics staff position
Around 1949, Schnapp took a staff position at National (DC) Comics, working in their production department at 480 Lexington Avenue every day. Schnapp may have been the company's first staff letterer. His main task was to produce nearly all the logos, cover lettering and in-house advertising, as well as lettering story pages when he had time. By doing so, Schnapp set the style for the entire company, producing a huge amount of work that caught the imagination of readers and kept them coming back for more. Dozens of logos for books like
DC house ads
Beginning around 1950, Schnapp designed and hand-lettered hundreds of DC house ads. These ads ran across the entire line, with text by editors like
Lettering
Schnapp lettered comics stories of every kind for DC Comics beginning in the early 1940s, including humor, funny animals, romance, western, characters licensed from movies and TV shows, and super-heroes. He also produced lettering for the Superman and
Comics Code Authority seal
In 1955, with changes brought about by Dr. Fredric Wertham and the adoption of the Comics Code, Schnapp designed the Comics Code Authority seal, which became a fixture on comic book covers for over forty years.
Retirement and death
In 1966-67, Carmine Infantino was appointed as DC's art director, and then editorial director. In a major shake-up, Infantino transitioned to Gaspar Saladino as the new main logo and house-ad designer and cover letterer for the entire line of comics. Long-time DC writer Marv Wolfman recalled that "DC kept Ira employed doing miscellaneous things around the production department because ... management felt they owed him for all his great work."[13] Schnapp was retired by the company in 1968. Artist Neal Adams, who had befriended Schnapp when he started working at DC around 1967, said it meant Schnapp was being sent home to die.[3] Gaspar Saladino, who had begun working on staff at DC in 1949, not long after Schnapp,[14] called Schnapp "Mr. DC," and said "It was sad that when he left it was as though he'd never been there at all."[15]
Schnapp's son Marty remembers his father dying suddenly of a heart attack on July 24, 1969. He died at St. Luke's Hospital on 113th Street, New York, not far from his long-time home. A brief
Several members of Ira Schnapp's family and extended family were also involved in the comics business. His brother Solomon who married Faye Liebowitz, the sister of Jack Liebowitz, the co-owner of National (DC) Comics. One of their sons was Jay (Schnapp) Emmett, who began as a National employee and worked his way up to President of Warner Communications. Solomon and Faye's daughter Carol married Irwin Donenfeld, son of the other owner of National Comics, Harry Donenfeld. Schnapp was more closely related to Fred Iger, head of the American Comics Group. Iger was the son of Schnapp's sister Lee, making him Schnapp's nephew.[3]
Quotes
Mark Evanier, on the Superman logo:
It's probably the best logo ever designed for a comic book, and maybe for anything, anywhere.[13]
Kirk Kimball of Dial B for Blog:
Readers — designers — look upon the work of Ira Schnapp, and despair! You will never surpass it! You will never equal it! You will never even come close to it! Try to imagine a world where Schnapp's work never existed ... It simply can't be done, because Schnapp's designs are inextricably woven into the very fabric of American pop culture. That is a legacy most designers can only dream of.[13]
Exhibitions
In 2015, the Type Directors Club of New York City hosted a retrospective exhibition of Schnapp's work, "The Super Type of Ira Schnapp", curated by Arlen Schumer.[17]
Notes
- ^ a b c d e Klein, Todd. "Ira Schnapp: His Life, Work and Family, Part 1," Kleinletters.com (Sept. 25, 2015)
- ^ a b c d Klein, Todd. "Ira Schnapp: His Life, Work and Family, Part 2," Kleinletters.com (Sept. 26, 2015)
- ^ a b c d e Klein, Todd. "Ira Schnapp: His Life, Work and Family, Part 5," Kleinletters.com (Sept. 26, 2015)
- ^ a b c d Klein, Todd. "Ira Schnapp and the early DC logos, new information," Kleinletters.com (May 4, 2012)
- ^ Jay, Alex. "Comics: Ira Schnapp, Class of June 1913", Alphabettenthletter.blogspot.com (May 2, 2016)
- ^ Klein, Todd. "Ira Schnapp and the Farley Post Office", Kleinletters.com (Aug. 9, 2015)
- ^ a b c Klein, Todd. "Ira Schnapp: His Life, Work and Family, Part 3", Kleinletters.com (Sept. 26, 2015)
- ^ Klein, Todd. "Schnapp, Donenfeld and the Pulps Part 1", Kleinletters.com (July 30, 2012)
- ^ Klein, Todd. "Ira Schnapp's 'The Art of the Ages'", Kleinletters.com (Aug. 12, 2012)
- ^ a b Jay, Alex. "Creator: Ira Schnapp", Alphabettenthletter.blogspot.com (July 20, 2012)
- ^ a b c Klein, Todd. "Ira Schnapp: His Life, Work and Family, Part 4", Kleinletters.com (Sept. 26, 2015)
- ^ Klein, Todd. "Logo Study: DC Comics Cover Logos 1939-1949 Part 3", Kleinletters.com (July 7, 2015)
- ^ a b c Kimball, Kirk (October 10, 2006). "The Big Fall!". Dial B for Blog.
- ^ Klein, Todd "Gaspar Saladino 1927-2016" Kleinletters.com (Aug. 7, 2016)
- ^ B.D.S. "Gaspar Saladino Interview". The Silver Age Sage. Retrieved July 19, 2008.
- ^ "Deaths," New York Times (July 26, 1969), p. 25.
- ^ Greenfeld, Dan. "REVIEW: Arlen Schumer's Outstanding IRA SCHNAPP Exhibit," 13th Dimension (May 17, 2015).
References
- Evanier, Mark (October 5, 2006). "Living La Vida Logo". News From Me
- Klein, Todd (September 3, 2016). "Ira Schnapp story lettering, a sampler" Kleinletters.com
External links
- "Oh, SCHNAPP! The Greatest Hits of DC's IRA SCHNAPP," by Arlen Schumer (Apr. 15, 2015)
- "Oh, SCHNAPP! Part 2: Ira's Sweet 16 Logos," by Arlen Schumer (Apr. 21, 2015)
- "OH, SCHNAPP! Part 3: DC Comics House Ads as Artform," by Arlen Schumer (Apr. 29, 2015)
- "OH, SCHNAPP! Part 4: Batmania and Go-Go Checks!" by Arlen Schumer (May 6, 2015)
- "OH, SCHNAPP! Part 5: The SUPER-est Logo of Them All!," by Arlen Schumer (May 11, 2015)