Jay Winsten

Add links
Source: Wikipedia, the free encyclopedia.
Jay Winsten
NationalityAmerican
Alma materJohns Hopkins University
Scientific career
FieldsMolecular biology
InstitutionsHarvard University

Jay Winsten is an associate dean at the

Harvard School of Public Health and the Director of the School's Frank Stanton Center for Health Communication.[1] He is best known for his work in social marketing, spearheading high-profile national social campaigns on designated driving, youth violence, and youth mentoring
. He also serves as Senior Communications Advisor to the United Nations Special Envoy for Malaria.

Trained as a

James Watson and Howard Hiatt, dean of the Harvard School of Public Health. Winsten's 1985 study, Science and the Media: The Boundaries of Truth,[2] was praised by the Columbia Journalism Review as a "landmark study on the relationship between science and the press."[3]

Social campaigns

Designated drivers

As founding director of the Center for Health Communication, Winsten was the driving force behind the

interest groups.[4][10]

Youth violence

Following the success of the Harvard Alcohol Project, Winsten and colleagues used the same approach in a second

social norm of walking away from potentially violent confrontations by framing it as "cool" and smart, rather than cowardly. The "Squash It!" meme was incorporated in a wide variety of television programs, films, and rap songs.[11] The "squash" gesture, based on the time-out signal in sports, is performed by bringing the palm of a flat hand down onto a vertical clenched fist, forming a stylized "T".[12] Though not considered as successful as the designated driver campaign,[11][13] based on a national survey of junior and senior high school students, "Squash It!" was found to be particularly influential with African-Americans,[12] its primary target group.[14]

Youth mentoring

Winsten headed a communications task force which helped to plan the 1997 Presidents' Summit on America's Future in Philadelphia, chaired by General Colin Powell. As an outgrowth of the Summit, Winsten and colleagues began to shift focus to youth mentoring with the launch of the Harvard Mentoring Project,[14] organizing a year-round national media campaign from 1998 to 2001 with support from the major broadcast television networks.[15] In 2002, the campaign developed into National Mentoring Month, a focused campaign held each January to recruit volunteer mentors for at-risk youth.[16] National Mentoring Month won the support of three successive U.S. presidents, Bill Clinton, George W. Bush, and Barack Obama, helping to establish mentoring as an important national priority.[15][17]

References

  1. ^ "Center for Health Communication (Harvard)".
  2. ^ "Science and the Media: The Boundaries of Truth".
  3. ^ Cooper, Gloria (1985). Columbia Journalism Review. 24 (Jul./Aug): 64–65. {{cite journal}}: Missing or empty |title= (help)
  4. ^ a b Rosenzweig, Jane (2002-11-30). "Can TV Improve Us?". The American Prospect. Retrieved 2008-08-17.
  5. ^ Stevenson, Richard W. (1990-05-27). "TELEVISION; …And Now a Message From an Advocacy Group". The New York Times. Retrieved 2008-08-19.
  6. ISBN 978-0-275-96885-4
    .
  7. ^ Program for the Study of Media and Health (2004). "Issue Brief" (PDF). Entertainment Education and Health in the United States. Kaiser Family Foundation (published 2004-04-15): 2. Archived from the original (PDF) on 2009-03-01. {{cite journal}}: Cite journal requires |journal= (help)
  8. ^ Shaivitz, Mandy (2003). "How Pro-Social Messages Make Their Way Into Entertainment Programming" (PDF). Media, Citizens & Democracy Project. Council for Excellence in Government; Norman Lear Center (published 2003-03-07): 8. {{cite journal}}: Cite journal requires |journal= (help)
  9. ^ Salmon, Charles T. (2000-05-23). "Setting a Research Agenda for Entertainment-Education". Centers for Disease Control and Prevention. Retrieved 2008-08-19.
  10. ^ Dowd, Maureen (2002-01-25). "Butt Out, Hillary". The New York Times. Retrieved 2008-08-19.
  11. ^ a b Yemma, John (1997-03-23). "Jury out on antiviolence ads". The Boston Globe.
  12. ^ a b "The "Squash It" Campaign to Prevent Youth Violence". Center for Health Communication. Archived from the original on 2008-04-29. Retrieved 2008-08-18.
  13. ^ Elliott, Stuart (2002-01-25). "THE MEDIA BUSINESS: ADVERTISING; A determined effort to recruit mentors to work with youths". The New York Times. Retrieved 2008-08-19.
  14. ^ a b Bostrom, Meg (2002). "Bringing New Mentors – and Hope – into the Lives of Children". In Schiller, Laura; Hoff, Tina (eds.). Case Studies. Shouting to Be Heard: Public Service Advertising in a New Media Age. Washington, D.C.: Kaiser Family Foundation (published 2002-02-21). pp. 12–13. Archived from the original on 2012-05-09. Retrieved 2020-02-01.
  15. ^ a b Menehan, Kelsey (2002). Crum, Robert; McKaughan, Molly (eds.). Media Campaign Focuses National Attention on Mentoring Program for At-Risk Youths. Grant Results Reports. Robert Wood Johnson Foundation (published 2004-02-13).
  16. ^ In-Sung Yoo (2004-01-26). "Mentoring swells into 'a movement'". USAToday.com. USA Today. Retrieved 2008-08-18.
  17. ^ Elliott, Stuart (2008-12-18). "Obama's Stamp of Approval, Prepresidential". The New York Times. Retrieved 2009-03-07.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Jay_Winsten&oldid=1159492827"