Jonathan Mildenhall
Jonathan Mildenhall | |
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Born | CEO of TwentyFirstCenturyBrand | September 9, 1967
Jonathan Mildenhall (born September 9, 1967,
Education
After graduating from
Career
In 1990, Mildenhall started working as an Account Manager at
Mildenhall quickly rose in the London ad agency world, and joined the London office of TBWA Worldwide as managing director in 2000. In 2002, Mildenhall became co-chair of the Institute of Practitioners in Advertising to address issues of discrimination in the advertising industry. In 2005 Coca-Cola pulled him as vice president, Global Advertising Strategy and Creative. He was behind the global initiative “Open Happiness”, which led to the company's fastest profit increase in 20 years.[2] The campaign came to be one of the most-awarded marketing platforms in the company's history. In 2014, Airbnb’s CEO Brian Chesky asked Mildenhall to join Airbnb as Chief Marketing Officer.[3]
During his time at Airbnb, he was responsible for the brand’s breakthrough global campaigns “Wall and Chain”, “Never A Stranger” and “Live There,” among others. In 2017, Airbnb launched its #WeAccept ad during Super Bowl LI, to promote its values of inclusiveness and diversity.
In October 2017, he left Airbnb[4] to found TwentyFirstCenturyBrand, a marketing consultancy firm.
Recognition
In 2017, Mildenhall was named Jury President for Creative Effectiveness of Cannes Lions International Festival of Creativity.
Personal life
Mildenhall is openly gay, and has a husband and daughter.[9]
References
- ^ a b Rooney, Jennifer (22 June 2017). "The World's Most Influential CMOs 2017". Forbes.
- ^ "30-year financial data analysis of Coca Cola". GuruFocus. Retrieved 24 August 2017.
- ^ "How Did I Get Here?". Bloomberg News. Retrieved 24 August 2017.
- ^ "Jonathan Mildenhall on Impending Fatherhood, start-ups, and California Dreaming". Campaign. February 15, 2018.
- ^ "Cannes Lions Creative Effectiveness Jury Announced". Cannes Lions. 13 Feb 2017. Retrieved 24 August 2017.
- ^ "EMpower 100 Ethnic Minority Leaders". Financial Times.
- ^ Nudd, Tim (24 October 2016). "Jonathan Mildenhall Wants People To Feel They Can Belong Anywhere". Adweek.
- ^ O'Reilly, Lara (15 November 2016). "50 Most Innovative Chief Marketing Officers". Forbes.
- ^ Smith, Ray A. (2023-10-26). "CEO Morning Routines Are Bananas. So I Tried a Few". WSJ. Retrieved 2023-11-16.