Kleercut

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Kleercut is the name of a former campaign conducted by

woodland caribou. Kimberly-Clark has responded that many of its supplies are certified by the Sustainable Forestry Initiative
or the Canadian Standards Association.

Detailed campaign goals

The campaign is asking Kimberly-Clark to:

Outcome

The result: On August 5, 2009, Kimberly-Clark and Greenpeace held a joint press conference, where the company announced that it would source 40% of its paper fiber from recycled content or other sustainable sources – a 71% increase from 2007 levels. The demand created by Kimberly-Clark for sustainably logged fiber was greater than the supply, enabling the company to convince logging companies to change their practices.[1][2]

The Kleercut website read as follows:

5 August 2009: Kimberly-Clark releases new environmental policy.

The Kleercut campaign is over.

Canada's precious Boreal Forest is better conserved today. So are ancient forests around the world.

At a joint news conference in Washington DC, Greenpeace and the Kimberly-Clark Corporation, the world’s largest tissue-product manufacturer, announced an historic agreement that will ensure greater protection and sustainable management of Canada's Boreal Forest and other ancient forests around the world.

The agreement also will stand out as a model for forest-products companies worldwide.

Grassroots efforts in the Kleercut Campaign

The Kleercut campaign was centered around a philosophy that an effective and engaged grassroots is needed for a successful campaign. The majority of grassroots activity pressuring aimed at Kimberly Clark occurred in Canada and the United States.

According to Greenpeace the Kleercut campaign is "one of the more successful online forest campaigns in recent Canadian history," gaining Greenpeace Canada "1,000 new [email] sign-ups each month."[3]

Phil Radford of Greenpeace US oversaw the grassroots mobilization efforts on the campaign in the U.S. The campaign included sneaking into Kleenex commercial shoots,[4] convincing twenty-two universities and colleges to take action such as cancelling contracts,[2][5] recruiting 500 companies to boycott Kimberly Clark,[6] over 1,000 protests of the company, mobilizing volunteers to put flyers in Kleenex boxes,[7] and more.[2]

Forest Certification

One of the main demands to Kimberly-Clark and other large customers of Canadian logging companies operating in ancient forests is to turn to the Forest Stewardship Council (FSC), a performance based forest certification program supported by local communities, environmental organizations, aboriginal groups, and industry. Kimberly-Clark currently sources the majority of its pulp (near 3 million tons) from Sustainable Forest Initiative (SFI) and Canadian Standards Association (CSA) certified logging operations.

Forest Stewardship Council (FSC) certification has been criticized as well. While the most common criticism is that FSC is overly political, for example in Australia's forest Minister Abetz said "a limiting feature of the FSC is the involvement of environmental organizations, particularly WWF and Greenpeace. WWF and Greenpeace formed the FSC in 1994 as a vehicle to further their political objectives and to take control of forest management and its regulation away from Governments." [1]. It has also been pointed out that: "The largest certified clearcut in the world is on an FSC certified forest in Ontario." [2] One organization critical of FSC is Greenwood Earth Alliance who point that FSC certified forest "cover large industrial-scale operations involving massive clearcutting and even-aged management" and that at least one FSC certified company operating in Canada "engage in clearcutting, high-grading, even-aged management, overlogging, and very large scale destruction of habitat through industrial logging."[8]

Sources

  1. New York Times
    . Retrieved 2013-08-23.
  2. ^
    Fast Company
    . 18 January 2011. Retrieved 2013-08-23.
  3. ^ "Archived copy". Archived from the original on 2005-10-29. Retrieved 2005-09-03.{{cite web}}: CS1 maint: archived copy as title (link)
  4. ^ "Kleenex Gets Punk'd". Greenpeace. Archived from the original on 2021-12-21. Retrieved 2013-08-23.
  5. ^ "2005-2009 - Kleercut-Free Campuses and Victory!". Greenpeace. Retrieved 2013-08-23.
  6. ^ "Forest Friendly 500". Greenpeace. Archived from the original on 2006-04-05. Retrieved 2013-08-25.
  7. ^ Mui, Ylan Q. (2008-02-16). "More Than Tissues in a Box of Kleenex". The Washington Post. Archived from the original on 2013-12-03. Retrieved 2013-08-23.
  8. ^ "FSC-Watch: A Critique of the Tembec Certifications, FSC's largest certified company".

External links

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