Leila Pereira

Source: Wikipedia, the free encyclopedia.
In this Portuguese name, the surname is Pereira.

Leila Pereira
Pereira in 2018
56th President of Palmeiras
Assumed office
15 December 2021
Preceded byMaurício Galiotte
Born
Leila Mejdalani Pereira

(1964-11-11) 11 November 1964 (age 59)
Cândido Mendes University
Occupation(s)Businesswomen, lawyer, journalist, sports club president
Known for
Board member ofChairman of Crefisa and FAM
SpouseJosé Roberto Lamacchia [1]

Leila Mejdalani Pereira (born November 11, 1964) is a Brazilian businesswoman, lawyer, journalist and sports director. She became known for presiding over the financial company Crefisa[2] and for her activities at association football club, Sociedade Esportiva Palmeiras, of which she has been president since 2021.[3]

At Palmeiras, Leila became the club's sponsor through Crefisa and Faculdade das Américas (FAM). The partnership began in 2015, and Leila became an advisor to the club, becoming president.[4]

Since the beginning of the partnership with Crefisa, Palmeiras has achieved important achievements, including two

Copa Libertadores da América titles. The club also managed to win three more Campeonato Brasileiro titles.[5]

In 2022, Forbes listed Leila Pereira as the fifth richest woman in Brazil.[6]

Personal life

Pereira was born on 11 November 1964 in Cambuci and raised in Cabo Frio, Rio de Janeiro,[7] being the daughter of a middle-class family. Her brothers pursued careers in medicine, while Leila was raised to be a housewife and have children. However, against her father's wishes and with her mother's support, she moved to Rio de Janeiro to attend college.[8]

She entered the journalism faculty at Estácio de Sá University and got an internship at Rede Manchete. She spent a short time in journalism, but had her first introduction to sport when she participated in the coverage of the 1990 FIFA World Cup.[9]

When she was studying journalism, Leila met businessman José Roberto Lamacchia, founder of Crefisa, during a carnival party in Ipanema. The two were no longer separated and he started visiting her every fifteen days, since he lived in Jardins, in São Paulo.[10][11]

Advised by Beto, she began studying law, graduating from

Cândido Mendes University. She moved to São Paulo in 1996 and tried to be a judge, but was unsuccessful in a public exam and ended up opening an office. Leila and José Roberto Lamacchia married in 1999.[12]

She began working with her husband in 2000, helping with the company's legal processes. In 2008, she became head of Crefisa and the Centro Universitário das Américas (FAM).

Partnership with Palmeiras

Pereira with Palmeiras in 2022

Leila started sponsoring Palmeiras in 2015. One of the first big moves in Crefisa's sponsorship of the club was the signing of striker Dudu, bought for approximately 35 million reais thanks to a contribution from the finance company.[13]

At the time, Palmeiras was coming from a troubled season. The club spent 2014 fighting against relegation, escaping in the last round.[14] In 2015, in the first year of partnership with Crefisa, alviverde had won the Copa do Brasil.[15]

In 2017, she managed to become an advisor to the club. Thanks to a letter from former president Mustafá Contursi, she was able to prove that she had been a member since 1996, qualifying her to compete for one of the vacancies. With 250 votes, she ended up being the most voted in the election for the Palmeiras board.[16]

To continue with a good relationship, Crefisa transferred 70 tickets to Contursi. However, in 2017, prosecutors suspected that these tickets were being sold, which would be illegal. The case ended up being closed due to lack of evidence, but the relationship between Contursi and Crefisa was broken.[17][18]

Since then, Palmeiras has added more achievements. There were two Campeonato Brasileiro (2016 and 2018), the 2020 Campeonato Paulista and the 2020 Copa Libertadores da América.

Club presidency

On November 20, 2021, in a vote with a single ticket, Leila was elected the 56th president in the club's history, being the first woman – she received 1,897 votes from members out of a total of 2,141.[19]

Despite currently having a strong connection with the São Paulo club, being a sponsorer and president, interestingly Leila supported another football club before the partnership: Vasco da Gama

Shortly after winning the presidency, Leila celebrated another title for Palmeiras: the 2021 Copa Libertadores da América. Leila Pereira's term at the helm of the club began on December 15, 2021.[20]

His first year as president of Palmeiras was marked by the achievements of the 2022 Campeonato Brasileiro, the Recopa Sudamericana and the Campeonato Paulista. In the women's category, Alviverde won the Libertadores and the Campeonato Paulista. The club was also successful at youth level, with titles in the São Paulo Junior Football Cup, the Brazilian Under-20 Championship and the Brazilian Under-17 Championship.[21]

In October 2022, Leila and her husband, José Roberto Lamacchia, founded an airline under the name Placar Linhas Aéreas S/A. In January 2023, she announced the purchase of an E190 for the club's use in games outside São Paulo, with the aircraft joining another that the president also had in the name of the airline.

Palmeiras' supporter protests

Leila became the target of protests from Palmeiras fans, mainly from Mancha Alviverde. The manager's bad relationship with the organized fans began in the first months of Leila's management at Palmeiras, after the president did not respond to the fans' desire to change the reserved place at Allianz Parque. In 2023, Leila began to be criticized for the delay in hiring reinforcements for the season.[22] In June, fans mocked the director's purchase of the plane during a protest in front of Crefisa's headquarters.[23]

Purchase of Arena Barueri

On October 24, 2023, Crefipar, Leila Pereira's company, won the concession to manage Arena Barueri. Leila stated that the company will invest up to $100 million over the next 35 years, becoming the venue for Palmeiras games when Allianz Parque is not available.[24]

2023 Campeonato Brasileiro

In December 2023, she led the Palmeiras team, winning the 2023, in a great performance recovery in the second round of the tournament, with the partnership of coach Abel Ferreira.[citation needed]

References

  1. ^ "Quem é José Roberto Lamacchia, marido de Leila Pereira - Estadão". estadao.com.br. Retrieved 26 March 2024.
  2. ^ Folha1. "Dona da Crefisa nasceu em Cambuci". SauloPessanha (in Brazilian Portuguese). Retrieved 22 March 2024.{{cite web}}: CS1 maint: numeric names: authors list (link)
  3. ^ "Leila se emociona ao tomar posse no Palmeiras e diz que sonha "pintar mundo de verde"". ge (in Brazilian Portuguese). 15 December 2021. Retrieved 22 March 2024.
  4. ^ "Leila Pereira é a 5ª mulher mais rica do Brasil, segundo a Forbes | Metrópoles". www.metropoles.com (in Brazilian Portuguese). 2 September 2022. Retrieved 22 March 2024.
  5. ^ Matuck, Rodrigo Hawthorne (6 March 2021). "Leila fala sobre busca por mais uma Copa do Brasil: "Campeonato muito significativo"". Gazeta Esportiva (in Brazilian Portuguese). Retrieved 22 March 2024.
  6. ^ "Como Leila Pereira, presidente do Palmeiras, virou a 5ª mulher mais rica do Brasil". Estadão (in Brazilian Portuguese). Retrieved 22 March 2024.
  7. ^ "Leila Pereira, presidente do Palmeiras, que até avião comprou para o clube, nasceu na cidade de Cambuci". J3News. 20 April 2023. Retrieved 22 March 2024.
  8. ^ "Luta contra o destino". www.uol. Retrieved 22 March 2024.
  9. ^ "Leila Pereira: a ex-jornalista que se tornou a primeira mulher presidente do Palmeiras". Vincere | A ciência por trás dos negócios (in Brazilian Portuguese). 6 March 2024. Retrieved 22 March 2024.
  10. ^ "Quem vai dar o prêmio a Leila Pereira, a melhor presidente do Brasileirão?". UOL (in Brazilian Portuguese). 7 December 2023. Retrieved 22 March 2024.
  11. ^ Estado', 'Agência (6 September 2023). "Leila Pereira, presidente do Palmeiras, se torna 4ª mulher mais rica do Brasil". Esportes (in Brazilian Portuguese). Retrieved 22 March 2024.
  12. ^ Research, Suno. "Leila Pereira: saiba mais sobre à mulher a frente da FAM e Crefisa". Suno (in Brazilian Portuguese). Retrieved 22 March 2024.
  13. ^ lance. "Dudu e Palmeiras seguem sem acordo por renovação de contrato". Terra (in Brazilian Portuguese). Retrieved 22 March 2024.
  14. ^ "Desespero e alívio: como o Palmeiras passou 9 minutos rebaixado no ano de seu centenário". ESPN (in Portuguese). Retrieved 22 March 2024.
  15. ^ "Palmeiras x Santos - Copa do Brasil 2015". globoesporte.com (in Brazilian Portuguese). Retrieved 22 March 2024.
  16. ^ "Quem é Leila Pereira, presidente da Crefisa e mecenas do Palmeiras". VEJA SÃO PAULO (in Brazilian Portuguese). Retrieved 22 March 2024.
  17. ^ "Quem é Leila Pereira, presidente da Crefisa e mecenas do Palmeiras". VEJA SÃO PAULO (in Brazilian Portuguese). Retrieved 22 March 2024.
  18. ^ "Conheça Leila Pereira, presidente do Palmeiras, que acumula uma fortuna de R$ 8 bilhões". O Globo (in Brazilian Portuguese). 8 December 2023. Retrieved 22 March 2024.
  19. ^ "Primeira mulher eleita presidente do Palmeiras, Leila celebra Dia Internacional". OneFootball (in Spanish). 8 March 2023. Retrieved 22 March 2024.
  20. ^ "Nova presidente, Leila festeja título do Palmeiras e mira reforços: "O que puder fazer, vou fazer"". ge (in Brazilian Portuguese). 27 November 2021. Retrieved 22 March 2024.
  21. ^ Amorim, Victoria Romanelli (31 December 2022). "Leila Pereira valoriza conquistas do Palmeiras na temporada: "Mais um ano histórico"". Gazeta Esportiva (in Brazilian Portuguese). Retrieved 22 March 2024.
  22. ^ "Torcida protesta em empresa de Leila e pede reforços no Palmeiras: "Avião não é contratação"". ge (in Brazilian Portuguese). 29 June 2023. Retrieved 22 March 2024.
  23. ^ "Leila obtém medida protetiva contra líderes de organizada do Palmeiras após ameaças em live". ge (in Brazilian Portuguese). 13 September 2023. Retrieved 22 March 2024.
  24. ^ "Leila Pereira vence concessão da Arena Barueri: 'Palmeiras vai ter dois estádios'". TNT Sports (in Portuguese). 24 October 2023. Retrieved 22 March 2024.

External links

Media related to Leila Pereira at Wikimedia Commons

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