List of Walmart brands

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In March 2018, to better compete with Amazon and Target, Walmart introduced three new clothing lines and revamped an existing clothing line.^[1]

• George – men's casual and dress clothing, shoes, and accessories (previously also women's and children's)
• Terra & Sky – plus size women's clothing
• Time and Tru – misses size women's clothing, shoes, and accessories
• Wonder Nation – children's clothing, shoes, and accessories
• K Alexander – Men's Accessories

Other brands

• Athletic Works – men's, women's, and children's activewear
• Brahma – men's and women's work boots
• EV1 – women's casual clothing, accessories, and shoes endorsed by American television personality Ellen DeGeneres^[2]
• No Boundaries, often abbreviated as NOBO – junior size women's and young men's clothing, shoes, and accessories
• Joyspun – women's sleepwear and intimates

Major brands

Sam's Choice

Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.^[3]

Compared to Great Value products and to other national brands, Sam's Choice is positioned as a premium retail brand and is offered at a price competitive with standard national brands. It typically offers either competitive items in a given product category, or items in categories where the market leader is an "icon" (for example, Coca-Cola in the soft drink category).

Most Sam's Choice beverage products (excluding

Most Sam's Choice-branded products have been replaced by either the relaunched Great Value brand, or the new Marketside brand.^[citation needed] The brand was reintroduced in 2013 with a new logo and a focus on premium food products with organic ingredients.

Great Value

Great Value was launched in 1993 (but products were made as early as 1992) and forms the second tier, or national brand equivalent (NBE), of Walmart's grocery branding strategy.^[3]

Products offered through the Great Value brand are often claimed by

The Great Value brand can also be seen in Canada, Costa Rica, Honduras, Nicaragua, El Salvador, Mexico, Argentina, Chile, and Brazil and some Trust Mart stores in Hunza Pakistan, through a partnership with Walmart but China is not included anywhere. Bharti EasyDay retail grocery stores sell Great Value brand products in India as well. Great Value brand products as well as Walmart merchandise are also present in Seiyu grocery stores (owned by Walmart) in Tokyo, Japan as of October 2014, despite at least one report of a transition away from the brand.^[7]

In 2009, the Great Value labels were redesigned to be predominantly white. The new redesign also includes over 80 new items, including thin-crust pizza, fat-free caramel swirl ice cream, strawberry yogurt, organic cage-free eggs, double-stuffed sandwich cookies, and teriyaki beef jerky. Walmart changed the formulas for 750 items, including: breakfast cereal, cookies, yogurt, laundry detergent, and paper towels.^[8] Great Value went through another redesign in 2013 for most of its food items, replacing predominantly white designs with more colorful packaging. ^{[citation needed]}

Equate

Equate is a brand used by Walmart for consumable pharmacy and health and beauty items, such as

Parent's Choice is Walmart's store brand; including diapers, formula, and accessories. Like other Walmart store brands, its design and packaging was relaunched in 2010. Parent's Choice is manufactured by Wyeth, a pharmaceutical company that is a subsidiary of Pfizer. ^{[citation needed]} On October 15, 2009, representatives of Pfizer signed the final acquisition papers, making Wyeth a wholly owned subsidiary of that company, thus completing the US$68-billion dollar deal.^[13]

Play Day

Play Day is a wide-ranging brand of budget-priced children's toys. Play Day launched in between mid-2014 and early-2015, as a replacement brand for Kid Connection.^{[clarification needed]}

Pen+Gear

Pen+Gear is Walmart's store brand for school and office supplies. From notebooks, pens, markers, paper, binders, pencils and even paper shredders. Pen+Gear replaced the brand name Casemate in late 2016.

Additional brands

Homelines

• Better Homes and Gardens is a product line with designs inspired from the popular magazine of the same name. It forms the premium tier to the Mainstays home brand, producing goods such as furniture, kitchen products, bedding, curtains and window blinds, decor, and other home products.
• Hometrends products include small furniture, tableware and various home decor accessories, such as rugs and faux plants. (Discontinued in USA market)
• Mainstays Kids
• Your Zone is a home product line that tailors toward teenagers and college students.

Others

• Adventure Force − toys suitable for outdoor use. Products include waterarms (water blaster guns).
• Allswell, a luxury bedding and mattress brand owned by Walmart, but only sold direct to consumer^[14]
• AutoDrive – car care products, auto detailing products, interior accessories and some low price exterior accessories such as license plate frames
• Best Occasions – party decorations and accessories, such as candles and hats
• Bike Shop - bicycle tires, tubes, and accessories
• Clear American – carbonated and flavored water. Was previously known as Sam's Choice Clear American
• Co Squared, a cosmetics brand owned by Walmart, but only sold direct to consumer^[15]
• ColorPlace – paint and painting tools. ColorPlace paint is made by PPG
• Douglas – budget priced tires. Models include Xtra-Trac and Touring. Some models are made in a Goodyear plant.
• Earth Spirit - shoes^[16]
• EverStart is the brand for automotive and lawn mower batteries. The brand is also used for battery-related accessories, such as
  Johnson Controls, Inc.
  , (who also manufactures batteries for other store brands) primarily at plants in Saint Joseph, Missouri, and Fort Wayne, Indiana.
• Expert Grill – grills, charcoal, and grilling accessories (Replaced Backyard Grill)
• Fire Side Gourmet – pre-cooked burgers and steaks (was previously under the Sam's Choice label)
• Gold's Gym – athletic and exercise equipment such as weights. Named after and licensed from the chain of fitness centers.
• Hart - power tools and outdoor power equipment
• Holiday Time – Christmas items such as Christmas trees, decorations, and wrapping paper
• Home Bake Value – bread^{[citation needed]}
• Hyper Tough – hand tools, hardware and storage, some power tools (power tool lineup is gradually being replaced by Hart)
• Kid Connection is used primarily for children's toys, but was also used for children's clothing and shoes.
• Marketside – fresh foods usually found in Walmart's deli, produce, and bakery departments, such as salads, soups, breads, and sandwiches
• Mash-Up Coffee (Walmart-exclusive) – luxury coffee beans^[17]
• Motile - laptops, miscellaneous tech, and tech accessories
• Oak Leaf – low-cost wines produced and bottled for Walmart selling at approximately $3 a bottle.^[18]
• Onn (stylized as onn.) – consumer electronics, computer accessories, audio/visual accessories, and phone/tablet accessories
• Our Finest/Notre Excellence is a brand for upscale chips, cookies, frozen dinners, etc. which are sold exclusively in Canada. This brand is comparable to World Table and is manufactured in Canada exclusively for Walmart Canada.
• Overpowered – pre-built gaming desktops and laptops^[19]
• Ozark Trail – outdoor equipment and footwear. (The Walmart Home Office is located in the
  Ozark mountain region in northwest Arkansas
  .)
• ReliOn – diabetes care products, including blood glucose and blood pressure monitors, as well as medical thermometers, portable humidifiers and replacement filters for both ReliOn and name brand humidifiers
• Spark Imagine - simple children's toys made with high-quality materials; comparable to
  Melissa and Doug
• Spring Valley - vitamins and supplements
• SuperTech is Walmart's brand of motor oil. Oil for both gasoline and diesel engines is sold under the SuperTech brand. The brand is also used on other consumable automotive products, such as oil filters, windshield wiper fluid, and transmission fluid.
• Tasty - kitchen tools (Walmart exclusive under license from BuzzFeed)^[20]
• The Office – office supplies and stationery
• Uniquely J, a brand under Walmart's Jet.com website^[21]
• Walmart Family Mobile is Walmart's exclusive prepaid mobile phone (cell phone) service provided through the T-Mobile cellular network.^[22]
• World Table – upscale salsa, pizza, chips, cookies, etc., which are manufactured exclusively for Walmart and fancier than their Great Value equivalents
• Way to Celebrate! – A brand of party and holiday supplies including balloons, party favors, plates, holiday decorations, etc. manufactured exclusively for Walmart ^{[clarification needed]}

Former brands

• Backyard Grill – grills, charcoal, and grilling accessories (discontinued)
• Durabrand was a brand used for home electronics, such as televisions and DVD players. The brand was also used on various small kitchen appliances.
• iLo Technologies was another brand of home electronics, consisting of more upscale items such as televisions, small electronics and digital music players.
• Blackweb were premium electronics products; discontinued after a rebranding of the Onn line in 2020.
• Canopy was a home product line for rooms and other domestic goods. The brand was replaced by the Better Homes and Gardens line in 2012.
• Casemate was Walmart's school and office supplies brand in 2015. In late 2016, it was replaced by Pen+Gear.
• Faded Glory was an apparel brand for women, men, and children. It was replaced by Time & Tru (for women), George (for men), and Wonder Nation (for children) in 2018.
• Metro 7 was an upscale brand of women's apparel that was originally released in the fall of 2006 and eventually was discontinued.
• Price First was a bottom-tier, low-priced generic brand that Walmart introduced in late 2013. It included very basic grocery items, trash bags, and paper goods. It was launched as an experimental brand targeted towards the most budget-conscious shoppers. It was the lowest priced brand at Walmart and availability varied by stores. Some of the grocery items included milk (which is often brand-name milk with a Price First label,^{[citation needed]} as is Great Value milk),^{[citation needed]} bread, granulated sugar, canned fruit/vegetables, boxed brownie mix, toaster pastries, elbow pasta, egg noodles, spaghetti, and skillet meals. Non-grocery items included paper towels, toilet tissue, trash bags, and food storage bags. The brand was discontinued in 2016.
• Promark was a brand for tools in the 1980s and early 1990s. It was replaced by Popular Mechanics branding.
• Puritan was a brand for men's basic clothing, including shirts, pants, undergarments, socks, ties, and some accessories. In late 2010, the brand was discontinued and replaced by Faded Glory (with undergarments, socks and casual clothing) and George (with ties, shirts, pants and formal clothing).
• 725 Originals was a brand at Walmart Canada that targeted teens. It was consolidated into the George label in 2010.[1]
• Dr Thunder was a brand of soft drink produced for Walmart stores. It was originally called "Southern Lightning", but the name was changed to reflect its similarities to
  Cott Beverages as its manufacturer.^{[citation needed]} The soda, as with all Walmart store brands, is also carried by Asda
  stores in the UK.

• Big-box store
• Niagara Bottling

References