Love Ain't Love

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"Love Ain't Love"
Single by Florence Ballard
from the album The Supreme Florence Ballard
B-side"Forever Faithful"
ReleasedSeptember 1968
Recorded1968
GenreSoul
Length2:50
LabelABC Records
Songwriter(s)Van McCoy
Producer(s)Robert Bateman
Florence Ballard singles chronology
"
It Doesn't Matter How I Say It (It's What I Say That Matters)
"
(1968)
"Love Ain't Love"
(1968)

"Love Ain't Love" is the second solo single released by singer Florence Ballard, shortly after her departure from The Supremes. Robert Bateman, who produced both sides of the single,[1] was familiar with Ballard, having "discovered" The Primettes (who would later become The Supremes) at the Windsor Festival and attended their Motown audition.[2]

Background

In 1967, Florence Ballard was fired by

The Supreme Florence "Flo" Ballard.[6]

Reception

In the issue dated October 19, 1968, Cashbox listed "Love Ain't Love" in its Picks of the Week, writing, 'Though the lyrics have an often told love message, the manner in which they are presented should turn Florence Ballard into a new star on the solo scene. Former Supreme "Flo" has a brilliant time on this moving dance track with the power to break wide open on both pop and blues fronts. Expect national action.'[7] Billboard wrote in the issue dated 2 November 1968, 'Miss Ballard, formerly of The Supremes, makes a powerful bid for solo chart honors with a pulsating Van McCoy rhythm entry'[8] and in the 16 November issue Ed Hochs wrote the song was 'makin' noise'.[9]

References

  1. . Retrieved 10 January 2021.
  2. . Retrieved 10 January 2021.
  3. ^ Benjaminson 2009, p. 184, Appendix 1 Florence Ballard, Primettes and Supremes Discography.
  4. ^ Benjaminson 2009, p. 112.
  5. ^ Benjaminson 2009, p. 113.
  6. ^ "The Supreme Florence Ballard - Florence Ballard - Songs, Reviews, Credits". AllMusic. Retrieved 16 April 2019.
  7. ^ "Picks of the Week" (PDF). Cashbox. worldradiohistory.com. October 19, 1968. p. 24. Retrieved 2 February 2021.
  8. ^ "Spotlight Singles: SPECIAL MERIT SPOTLGHT". Billboard. 2 November 1968. p. 74. Retrieved 10 January 2021.
  9. ^ Ochs, Ed (16 November 1968). "Rhythm & Blues: SOUL SAUCE". Billboard. p. 26. Retrieved 10 January 2021.

Bibliography