Lynn R. Kahle
Lynn R. Kahle | |
---|---|
Born | 1950 (age 73–74) Hillsboro, Oregon, U.S. |
Citizenship | U.S.A |
Known for | The Match-up Hypothesis, List of Values, Sports Marketing |
Spouse | Debra Eisert (deceased) |
Awards | Stotlar Award, Consumer Behavior Lifetime Achievement |
Scientific career | |
Fields | Marketing, Psychology, Consumer Behavior |
Institutions | University of Oregon |
Doctoral advisor | Monte Page, John Berman |
Website | https://www.researchgate.net/profile/Lynn_Kahle |
Lynn R. Kahle (born 1950) is an American consumer psychologist and Professor Emeritus at the
Life
Kahle grew up in
He was the Academic Director of the Applied Information Management (AIM) program at the
Kahle developed the List of Values[6] and has subsequently conducted research on values and lifestyles.[7] He performed as founding academic director of the Warsaw Sports Marketing Center and has done extensive research in sports marketing.[8] He has also studied consumption and sustainability,[9] as well as consumption and religion.[10] He served as Editor in Chief for the APA Handbook of Consumer Psychology.[11]
Work
Kahle has contributed to many concepts in consumer psychology,[12] including: the match-up hypothesis,[13] the role-relaxed consumer,[14] the role of social values in consumption, consumer thought processes,[18][19][20] lifestyle marketing,[7][21] stimulus condition self-selection,[22] social media[23][24] and sports fandom.[25][26]
Kahle developed Social Adaptation theory,[27][28] which maintains that people's cognitive life facilitates their functioning in their social environments.[29] Communications is most effective when it emphasizes connections to a person's values, attitudes, and lifestyles.[24] Sports marketing, for example, most deeply influences people whose lifestyle emphasizes sports. In social adaptation theory people actively attend to messages that inform their values. Values shape attitudes, which in turn guide behaviors.
Awards and honors
Kahle has won numerous awards,[35] including the American Marketing Association Lifetime Achievement Award for the Consumer Behavior Special Interest Group, the Stotlar Award for the Sports Marketing Association, the Distinguished Career Contributions to the Scientific Understanding of Sports Business from the American Marketing Association Sports Special Interest Group, and the Stewart Distinguished Professor Award from the University of Oregon.
Bibliography
Selected Publications
- Kahle, Lynn R., Lowrey, Tina, and Huber, Joel (Eds.). (2022). APA Handbook of Consumer Psychology. Washington, DC: American Psychological Association. ISBN 978-1-4338-3642-8
- Kahle, Lynn R., and Eda Gurel-Atay, Eds. (2014). Communicating Sustainability for the Green Economy. Armonk, NY: M.E. Sharpe. ISBN 978-0-7656-3680-5
- Minton, Elizabeth, and Lynn R. Kahle (2014). Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments. New York, NY: Business Expert Press. 160 pages. ISBN 978-1-60649-704-3.
- Stockard, Jean, Gaylene Carpenter, and Lynn R. Kahle (2014). "Continuity and Change in Values in Midlife: Testing the Age Stability Hypothesis," Experimental Aging Research, 40, 1-21.
- Gurel-Atay, Eda, Guang-Xin Xie, Johnny Chen, and Lynn R. Kahle (2010). "Changes in Social Values in the United States, 1976-2007." Journal of Advertising Research, 50(1), 57–67.
- Kahle, Lynn R., Raymond Liu, Gregory M. Rose, and Woo-Sung Kim (2000). "Dialectical Thinking in Consumer Decision Making." Journal of Consumer Psychology, 9(1), 53-58
- Homer, Pamela M. and Lynn R. Kahle (1988). "A Structural Equation Test of the Value-Attitude-Behavior Hierarchy," Journal of Personality and Social Psychology, 54(April), 638–646.
- Kahle, Lynn R., Ed. (1983). Social Values and Social Change: Adaptation to Life in America. New York: Praeger. ISBN 0-03-063909-3
References
- Lundquist College of Business. University of Oregon. 2021. Retrieved July 27, 2021.
- ^ "Lynn R. Kahle, PhD". Pace University Lubin School of Business. Pace University. 2021. Retrieved July 27, 2021.
- ^ Register-Guard. Eugene, Ore. p. 2B. Retrieved 24 July 2015.
- ^ "Lynn Kahle". business.uoregon.edu. University of Oregon Lundquist College of Business. 2015. Retrieved March 26, 2018.
- ^ "Lynn R. Kahle, PhD". American Psychological Association. American Psychological Association. 2014. Retrieved March 26, 2018.
- ^ Kahle, Lynn R. (1986). "The Nine Nations of North America and the Value Basis of Geographic Segmentation," Journal of Marketing, 50 (April), 37-47
- ^ ISBN 978-0-7656-2561-8
- ISBN 978-0-415-87357-4
- ^ Kahle, Lynn R., and Eda Gurel-Atay, Eds. (2014). Communicating Sustainability for the Green Economy. Armonk, NY: M. E. Sharpe.
- ISBN 978-1-60649-704-3.
- ISBN 978-1-4338-3642-8
- ISBN 978-0-13-287936-1.
- ^ Herr, Paul M. and Kang, Yong-Soon (2006). "Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects," Journal of Consumer Research, 1 June, 123-130.
- ^ Little, Patrick and Zuckerman, Marvin. (1986). "Personality and curiosity about morbid and sexual events," Personality and Individual Differences, 7(1), 49-56.
- ^ Baumgartner, Hnas, and Rik Pieetrs (2008). "Goal-directed consumer behavior," in Curtis P. Haugvedt, Paul M. Herr, and Frank R. Kardes, Eds. Handbook of Consumer Psychology. Mahwah, NJ: Lawrence Erlbaum, 367-394.
- ^ Bentler, Peter M., Flay, Brian R., Stacy, Alan W. (Jan, 1994). "Attitudes and health behavior in diverse populations: Drunk driving, alcohol use, binge eating, marijuana use, and cigarette use," Health Psychology, 13(1), 73-85.
- ^ Kahle, Lynn R. and John J. Berman (1979). "Attitudes Cause Behavior: A Cross-Lagged Panel Analysis," Journal of Personality and Social Psychology, 37, 315-321.
- ^ Kahle, Kevin E., and Lynn R. Kahle (2006). "Sports Celebrities’ Image: A Critical Evaluation of the Utility of Q Scores." In Lynn R. Kahle and C. H. Kim, Eds. Creating Images and the Psychology of Marketing Communication. New York: Lawrence Erlbaum, 191-200.
- ^ Daghfous, Naoufel, Petrof, John V., Pons, Frank (1999). "Values and adoption of innovations: a cross-cultural study," Journal of Consumer Marketing, 16(4), 314-331.
- ^ Eisert, Debra C. and Lynn R. Kahle (1986), "The Development of Social Attributions: An Integration of Probability and Logic," Human Development, 29, 61-81.
- ISBN 978-1-4338-3642-8
- ^ Robert Hogan, John Johnson, Stephen Briggs (1997). "Handbook of Personality Psychology," Academic Press.
- ^ Lucia A. Reisch, John Thogersen (2015). "Handbook of Research on Sustainable Consumption," Edward Elgar Publishing.
- ^ ISBN 0-8058-1730-1
- ^ Sports Marketing (2014). Human Kinetics, 4th ed.
- ^ Kahle, Lynn R., Kenneth M. Kambara, and Gregory M. Rose (1996). "A Functional Model of Fan Attendance Motivations for College Football," Sport Marketing Quarterly, 5(Dec.), 51-60.
- ^ Kahle, Lynn R. and Pamela M. Homer (1985). "Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective," Journal of Consumer Research, 11 (March), 954-961.
- ISBN 0-08-026074-8
- ^ Kahle, Lynn R. (1980). "Stimulus Condition Self-Selection by Males in the Interaction of Locus of Control and Skill-Chance Situations," Journal of Personality and Social Psychology, 38, 50-56.
- ^ Minton, Elizabeth, Christopher Lee, Ulrich Orth, C. H. Kim, and Lynn R. Kahle (2012). "Sustainable Marketing and Social Media: A Cross-Country Analysis of Motives for Sustainable Behaviors," Journal of Advertising, 41(4), 71-87.
- ISBN 978-0-324-59360-0
- ISBN 9780395710456
- ^ Mullin, Bernard J., Hardy, Stephen, Sutton, William. (2014). "Sports Marketing." Fourth Edition.
- ISBN 0-13-287936-0.
- ^ Engelhardt, Jim. (Jan/Feb, 2015). "UO Business: The Magazine." Lundquist College of Business, Eugene, OR.