Mahesh Murthy

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Mahesh Murthy
WSJ,[1] Business Today[2]

Mahesh Murthy is an Indian

Pinstorm.[3]

Early life and education

Mahesh Murthy was born and raised in a Tamil Brahmin family. His father served in the Indian Army and retired as a colonel.[4] Murthty was accepted into Osmania University to study chemical engineering, from where he dropped out at the age of 17.[5][6]

Career

After leaving college, he worked as a vacuum cleaner salesman for Eureka Forbes and subsequently founded his first company, a cleaning service called Vaclean.[1][5]

He worked for the advertising agency FCB (then FCB/Ulka) and Grey Advertising (then Trikaya Grey) in India, where he won multiple advertising awards for his work on HCL, Network and other clients.[1][7]

He then moved to

Ogilvy & Mather, Hong Kong as a creative head for clients across Asia.[1][8] While at Hong Kong, in 1993, he wrote and directed a set of six films for MTV with Shashanka Ghosh,[9] for which they won the New Directors Showcase award at the Cannes Lions.[10]

He then moved to

Amazon.com's "Earth's Biggest Bookstore" campaign.[1][12]

He then went moved from advertising to e-commerce, as vice president of marketing for iCat,[1][13] the Seattle-based publisher of e-commerce software that was acquired by Intel.[14]

Murthy then was hired from the US and returned to India to run the rival to MTV, an Indian music television channel called Channel V.[1][5] He acted as the General Manager for India and also helped create and launch its community youth site, vIndia.com.[1][15]

In 2000, Murthy founded an angel fund, Passionfund, which funded companies such as Compassbox, Tulleeho, WebDunia, Geodesic and EBSDirect.[1][16]

Murthy wrote columns for

Wall Street Journal.[1] Mahesh was an entrepreneur-in-residence at global business school INSEAD, where he taught entrepreneurship
.

In 2004, he founded the digital marketing firm Pinstorm.

Bombay, India, with offices in Amsterdam, Netherlands and Kathmandu, Nepal.[18] Pinstorm was among the world's first advertising firms to implement pay-for-performance advertising.[18]

In 2006, he co-founded the early-stage venture capital fund Seedfund which funded and advised companies including

Sportskeeda.[1][20][21] Seedfund was awarded "India's best VC fund" at the Venture Intelligence awards for its first fund in 2009 and also for its second fund in 2013.[20]

He was chosen as a "LinkedIn Power Profile" for India in 2012.[22] He was also chosen as a "Top Writer" by Quora in 2014.

In 2014, his firm Pinstorm did work for the Aam Aadmi Party.[23][24] Subsequently, there was a sudden spate of sexual harassment allegations against him, filed before the National Commission of Women, an organisation managed by the ruling party in India. Mahesh denied all allegations.[25] The Mumbai Police registered a case against him, which was subsequently quashed by the Mumbai High Court.[26]

Mahesh also opposed the

Facebook Free Basics plan in India for free browsing offered to poor people only on sites approved by Facebook, which he termed "digital colonization".[27][28] He helped drive a strong ground-up movement that eventually led to India's telecom regulator, Telecom Regulatory Authority of India (TRAI) outlawing it and Facebook dropping its plans – not just in India, but elsewhere as well.[29][30]

Mahesh has recently announced his investments in the new space ecosystem. In 2017, he invested in Exseed Space, later renamed Satellize, a company that created history by launching India's first-ever private satellite to space, on board SpaceX.[31] Exseed Space has since launched on ISRO's PSLV as well and was chosen by ISRO as one of the companies chosen to assemble, integrate and test its large, 2,000 kilogram and greater satellites.[32] Exseed Space has been part of the team that helped a consortium build GSAT-30, GSAT-31 and RISAT 1A, which launched in 2021.[32]

References

  1. ^
    WSJ
    .
  2. ^ "Do-it-yourself web advertising". 17 May 2007.
  3. ^ National Law School of India Review. India: Student Advocate Committee. 2017. pp. 121–135.
  4. ^ Naidu, Viren. "35 and burnt-out? Retire and re-retire". The Economic Times.
  5. ^ a b c "Murthy: From college dropout to big entrepreneur". www.rediff.com.
  6. ^ Dubey, Tanya. "Mahesh Murthy's Unique Art of Survival- From Being a Vacuum Salesman to an Ace Investor". Business Insider. Retrieved 17 October 2017.
  7. ISBN 9788179915837
    – via Google Books.
  8. ^ Communication Arts: Advertising annual (96 ed.). Coyne & Blanchard. 1995. p. 210 – via Google Books.
  9. ^ "Eminent Bafians". Bafians. Retrieved 3 November 2017.
  10. ^ Andy Gulliman (24 June 2015). "25 years of Saatchi & Saatchi New Directors' Showcase". Campaign. Retrieved 3 November 2017.
    - "New Directors' Showcase 1994". Saatchi & Saatchi. Retrieved 3 November 2017.
  11. ^ Elliott, Stuart (28 August 1997). "People". The New York Times.
  12. ^ Communication Arts. Vol. 37. Coyne & Blanchard. September 1995. p. 129 – via Google Books.
  13. ^ Heather McCabe (29 April 1998). "Speed: The E-Commerce Mantra". WIRED.
  14. ^ "Intel To Acquire iCat". Intel. 30 November 1998.
  15. ^ Myay Bhushan (7 August 1999). "A Radical Refocus Aims At The Upscale Youth Market". Billboard. Nielsen Business Media, Inc. p. 46 – via Google Books.
  16. ^ "Exclusive: Mahesh Murthy's Unique Art of Survival- From Being a Vacuum Salesman to an Ace Investor". Business Insider.
  17. ^ "Do-it-yourself web advertising". Business Today. 17 May 2007.
  18. ^ a b c Mohan, Shivani. "Mahesh Murthy: Maverick Marketeer". Khaleej Times.
  19. ^ Murthy, Mahesh (8 February 2010). "What's a Good Startup in These Times: Mahesh Murthy". Wall Street Journal – via www.wsj.com.
  20. ^ a b "It's not about the money". Outlook Business.
  21. ^ "Mahesh Murthy on Carwale exit, internet businesses". Reuters. 12 November 2010.
  22. ^ "LinkedIn releases list of most viewed profiles in India". News18. 4 December 2012.
  23. ^ Goyal, Malini. "How BJP, AAP, Congress and their candidates are using social media to woo voters". The Economic Times.
  24. ^ "How big data has changed India elections". CNBC. 10 April 2014.
  25. ^ "Complaint before NCW against Mahesh Murthy alleges rape; new harassment cases emerge". March 2018.
  26. ^ "Bombay HC quashes sexual harassment proceedings against Mahesh Murthy". 17 September 2019.
  27. ^ Murthy, Mahesh (29 December 2015). "What Facebook is Hiding About Free Basics". TheQuint.
  28. ^ "Facebook's Rebuttal to Mahesh Murthy on Free Basics, with Replies". The Wire.
  29. ^ "TRAI says no to Facebook's Free Basics, supports net neutrality". HT Tech. 8 February 2016.
  30. ^ "'It's digital colonialism': how Facebook's free internet service has failed its users". The Guardian. 27 July 2017.
  31. ^ "Race for space: Startups take to the sky with satellites, rocket engine - Up, up and away!". The Economic Times.
  32. ^ a b "SpaceShare, a New Indian Project to Democratise Access to Space – the Wire Science".
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