Maia and Marco
Sportscaster | |
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Maia and Marco are
Background
Maia and Marco are
Among the technologies used in making and operating the AI include image generation,
Use
The AI pair was unveiled by GMA Network on September 24, 2023, for their coverage of Season 99 of the National Collegiate Athletic Association (NCAA).[3]
Fulfilling the role of
Reception
The launch of the Maia and Marco was met with strong reactions. Various journalists and other personalities across the Philippine media industry expressed concern that their employment be at risk with the introduction of AI. The quality of the AI ability to emulate human behavior was characterized by critics as "soulless". [4][5][6]
GMA responding to concerns has stated that the AI would complement rather than replace its live human journalists including sportscasters.[2]
The National Union of Journalists of the Philippines urged dialogue among its peers in the newsroom on policy on how to use AI, which the group acknowledge as "inevitable". [7]
See also
References
- ^ a b "GMA's AI Sportscasters spark discussion on use of the tech in media". GMA News. September 23, 2023. Retrieved September 25, 2023.
- ^ a b c d Tomada, Nathalie (September 26, 2023). "GMA says first AI sportscasters 'not replacing' journalists". The Philippine Star. Retrieved September 26, 2023.
- ^ Garcia, John Mark (September 23, 2023). "NCAA Season 99 parades expanded sporting calendar, AI sportscasters". Sports Interactive Network Philippines. Retrieved September 24, 2023.
- ^ Isaga, JR (September 23, 2023). "Introduction of GMA AI sportscasters draws flak on social media". Rappler. Retrieved September 25, 2023.
- ^ Dancel, Raul (September 25, 2023). "AI sportscasters claim place in Philippine sports, but critics say they lack 'soul'". The Straits Times. Retrieved September 25, 2023.
- ^ Maragay, Dino; Villanueva, Ralph Edwin (September 25, 2023). "'Players aren't automated, so why?': Filipino sportscasters cry foul as AI presenters debut on local sports TV". The Philippine Star. Retrieved September 25, 2023.
- ^ Banzuelo, Neil (September 25, 2023). "Philippine newsrooms urged to discuss, develop AI policies with staff". BusinessWorld. Retrieved September 25, 2023.